Thomas Crampton



Global Managing Director, Social@Ogilvy
Ogilvy & Mather

As Global Managing Director of Social@Ogilvy, Thomas Crampton oversees a team of more than 800 social media specialists across more than 40 territories worldwide. Social@Ogilvy helps companies understand, strategize and execute within social media.

Social@Ogilvy is not a team of social media generalists. Built on Ogilvy & Mather’s heritage of brand planning and cutting-edge creativity, Social@Ogilvy taps deep areas of expertise in reputation, influence, CRM and shopper marketing. The team has won awards recognizing everything from niche digital innovation to the highest creative accolades in the industry, including Clios, Effies and Cannes Lions.

Prior to moving to London, Thomas launched Ogilvy's social media team in Asia in 2009, growing it in less than five years from himself and an intern to more than 250 people across 23 cities in 19 Asian territories.
Thomas is a frequent keynote speaker and moderator at high profile conferences around the world, from theWorld Economic Forum in Davos to Le Web in Paris, Cannes Lions and DLD in Munich.

He has lectured at numerous universities, including Stanford University, Institut d’Etudes Politiques de Paris, Hong Kong University, Keio University in Japan and the National University of Singapore.

Prior to joining Ogilvy, Mr. Crampton spent 18 years as a globetrotting newspaper correspondent, mainly for the International Herald Tribune and The New York Times, reporting from five continents and dozens of countries.
While at the International Herald Tribune, Mr. Crampton launched the newspaper’s first blog; wrote a weekly column about Asia; was a Paris-based feature writer on media and technology; covered the 2004 US presidential election for The New York Times; reported on the 1997 Asian financial crisis from Thailand; the SARS outbreak from Hong Kong; the civil wars in Sudan and Sri Lanka; Taiwan’s 1998 earthquake; US hurricanes; wrote a daily column on the Cannes Film Festival and many more topics.

thomas.crampton@ogilvy.com