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Social@Ogilvy Blog
The 7 Principles of Social Design – How to Make Content Shareable
This post first appeared on Fast Company
By now, hopefully, we can all agree that we have collectively debunked the myth of manufactured “virality.” Most brands understand they cannot create the…
Social Marketing exChange
The Kickstarter Dilemma: You vs Veronica Mars
In April 2013, Kickstarter celebrated its fourth anniversary, marking four years of bringing to life the projects of ambitious filmmakers, musicians, artists, and designers. The accolades are pretty impressive—10% of…
The Intersection
PR Professionals: Get Back to Basics
The business of journalism is changing.
Newsrooms continue to shrink or disappear altogether, leaving reporters hungry for outside content. At the same time, there is a proliferation of online media providing…
The Digital Influence Mapping Project
The Principles of Social Design Unpacked #1
More and more, our jobs as marketers are to drive behavior.
Sometimes that’s getting folks to buy something or more of something. Sometimes
its to spend more time or interact with a…
Tech PR Nibbles* Blog
Launching Digital Influence for B2B. A new, global, integrated offering
B2B companies have been utilizing social media in a variety of ways for several years now. I’m no longer hearing B2B marketing and communications people say “should we be…
Asia Pacific: Expert View
South Korea: Finding its Place on the World’s Stage
South Korea: Finding its Place on the World’s Stage
A McKinsey Quarterly article by global CEO Chris Graves
Asia Digital Map
Social Media News Update May 13
With 1.4 Million Users, Taobao Launches Hong Kong official site
Taobao announced the launch of its Hong Kong official site last Friday. The e-marketing platform is expanding rapidly in Chinese-speaking regions…
