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Social@Ogilvy Blog
Yahoo! to Acquire Tumblr
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Here’s David Karp, Founder of Tumblr, speaking at Ogilvy just a few months ago.
Yahoo! to Acquire Tumblr
Promises not to screw it up
Yahoo! Inc. and Tumblr announced today that they…
Social Marketing exChange
The Kickstarter Dilemma: You vs Veronica Mars
In April 2013, Kickstarter celebrated its fourth anniversary, marking four years of bringing to life the projects of ambitious filmmakers, musicians, artists, and designers. The accolades are pretty impressive—10% of…
The Intersection
PR Professionals: Get Back to Basics
The business of journalism is changing.
Newsrooms continue to shrink or disappear altogether, leaving reporters hungry for outside content. At the same time, there is a proliferation of online media providing…
The Digital Influence Mapping Project
The Principles of Social Design Unpacked #1
More and more, our jobs as marketers are to drive behavior.
Sometimes that’s getting folks to buy something or more of something. Sometimes
its to spend more time or interact with a…
Tech PR Nibbles* Blog
Launching Digital Influence for B2B. A new, global, integrated offering
B2B companies have been utilizing social media in a variety of ways for several years now. I’m no longer hearing B2B marketing and communications people say “should we be…
Asia Pacific: Expert View
South Korea: Finding its Place on the World’s Stage
South Korea: Finding its Place on the World’s Stage
A McKinsey Quarterly article by global CEO Chris Graves
Asia Digital Map
How to Create Social Brands [Webinar]
Social media advertising’s medium is people.
What exactly does it mean to be a “social” brand? You’ve probably heard the term being bandied about by people wearing suits; in this webinar we…
