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Social@Ogilvy Blog
Drawing a powerful LINE in brand marketing
Growing globally out of its headquarters in Japan, LINE is a communication application that allows users to make free calls, send emoticons, and more. Though it’s compared to WhatsApp, Viber…
Social Marketing exChange
Is it Enough to Get People Talking?
Despite a 33% drop in the teen pregnancy rate in Chicago, the city’s rate is 1.5 times the national average. To address the issue, Chicago has recently launched a new…
The Intersection
PR Professionals: Get Back to Basics
The business of journalism is changing.
Newsrooms continue to shrink or disappear altogether, leaving reporters hungry for outside content. At the same time, there is a proliferation of online media providing…
The Digital Influence Mapping Project
The Cannes Lions Will Be Social But Will They Be ‘Social?’
The advertising world descends on Cannes this week. #OgilvyCannes
will be there in full force. I am
looking forward to pretty much what is the anti-Cannes experience – sessions,
seeing the work, valuable…
The Americas: Expert View
The Changing Paradigm of Healthcare
A new study from Ogilvy CommonHealth Public Relations documents how U.S. healthcare marketers are adapting to the changing paradigm of the healthcare industry and what marketing initiatives are needed for success.
Tech PR Nibbles* Blog
Launching Digital Influence for B2B. A new, global, integrated offering
B2B companies have been utilizing social media in a variety of ways for several years now. I’m no longer hearing B2B marketing and communications people say “should we be…
Asia Pacific: Expert View
South Korea: Finding its Place on the World’s Stage
South Korea: Finding its Place on the World’s Stage
A McKinsey Quarterly article by global CEO Chris Graves
Asia Digital Map
3 Brands on Father’s Day
Father’s day could be classified as a “Hallmark Holiday”, a term coined by cynics to denote a holiday invented by marketers whose sole purpose is to drive consumer purchases. However,…
