A lot of data has been spilled to reveal what type of content draws the most user engagement in Facebook. Every Community Manager on our global team knows what works…

The Business of Behavior Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual…

“I was brave enough to say it.” Maybe this is how we all want to see ourselves. But when Shelly Lazarus, Chairman of Ogilvy & Mather, said this at…

We are quickly approaching the Year of the Dragon, an auspicious year in Asian culture. But what about here and in other places around the world? The World Economic Forum recently…

Last September Michael Scissons, president-CEO of Syncapse, used data to reveal that “Engagement on the Facebook walls of leading brands is down 22%.” He plotted engagement metrics on the top…

I don't actually have a degree in Irish Poetry. I share this because recently at a few events I may have mistakenly mentioned that I did. See, I studied English…

Tech innovation and enthusiasm is clearly alive and well in our nation’s capital. Last Thursday, I attended the Digital Capital Week 2011 Core Conference, an all day affair at the…

De tous les billets écrits ici depuis 7 ans, celui-ci est le plus compliqué. Parce que j’aimerais le rendre publiable à la fin, pour continuer à utiliser la fonction bloc…

South Korea: Finding its Place on the World’s Stage A McKinsey Quarterly article by global CEO Chris Graves

South Korea: Finding its Place on the World’s Stage A McKinsey Quarterly article by global CEO Chris Graves

At the Asian Marketing Effectiveness Awards in Shanghai on 27 April, Graham Fink, Chief Creative Officer, Ogilvy & Mather China and Tim Broadbent, Global Effectiveness Director, Ogilvy & Mather presented…