

360 Digital Influence Blog
Finding Passion with Aquaphor
With so many great insights and case studies at this year’s WOMMA in Las Vegas, it’s hard to sum it all up in one post. We saw a number of…

The Intersection
Social Media in an Unlikely Place
We held another National Security Strategy lecture as part of Ogilvy Exchange last week. It featured Price Floyd, the Principal Deputy Assistant Secretary of Defense for Public Affairs. Price talked…


The Digital Influence Mapping Project
Headlines from the 2009 Word of Mouth Marketing Association Summit Part 2
There were more sessions to go to than anyone could manage. That's a nice problem to have. The fact that the presentations are already up in the WOMMA Member Center…

The Americas: Case Study
Royal Netherlands Embassy and Consulate NY400 Campaign
400 Years of Dutch-American Friendship and Shared Values

Influential Marketing Blog
Don't Call Me A Social Media Guy
Yesterday I hosted a conversation on Twitter all about authenticity and what that truly means. It's a buzzword, to be sure, but it was interesting that the 140 character based…

Europe & Middle East: Case Study
ALDE’s TheChangers.eu
How Many Politicians Does It Take To Change A Lightbulb

Tech PR Nibbles* Blog
After AP & BusinessWeek Layoffs, Some Articles of Faith
Like a lot of people yesterday I sat slack-jawed as the impact of Bloomberg’s acquisition of BusinessWeek filtered through Twitter. I’m still having trouble understanding how BusinessWeek is in better…

Marketing Environmentalism
Tools to Spread Compassion
This morning I was lucky enough to attend the unveiling of the words of the Charter for Compassion here in DC. The Charter for Compassion is the culmination of…

PRLand
J - 1 Quand Internet met par terre une conviction
L’un des fondements de base de mon métier, les RP, repose sur une conviction : pour se faire connaître et surtout acquérir une légitimité, non seulement parler de soi ne…

Asia Pacific: Expert View
The Obama Administration & China: What Does the Future Hold?
As the world anticipates President-elect Barack Obama's first few weeks in office, the U.S.-China relationship is a key issue on many peoples' minds. Arguably the world's most significant trading alliance, bilateral trade between the two countries exceeded US$380 billion in 2007.

Asia Pacific: Expert View
The Obama Administration & China: What Does the Future Hold?
As the world anticipates President-elect Barack Obama's first few weeks in office, the U.S.-China relationship is a key issue on many peoples' minds. Arguably the world's most significant trading alliance, bilateral trade between the two countries exceeded US$380 billion in 2007.

The Open Room Blog
Our first Blogathon
Out-blog, out-tweet, outlast…10 bloggers, 24 hours in cool digs with hot tech toys…with 2 ultimate winners. All this happening as part of a LIVE display in a storefront window. Geeks…

Asia Digital Map
Have Flash Mobs Sold Out?
I love the idea of a good flash mob. A moment in time where a group of people get together and do something bizarre in a public place that confuses…









