

Social@Ogilvy Blog
A Showcase of the Latest in Web Design and Technology: The Redesign of BPUSAthletes.com
Every four years, athletes from across the U.S. inspire us and capture our imaginations during the Olympic Games. More often than not, these are otherwise ordinary people who self-finance their…

Social Marketing exChange
Is Your Life Glass Half-Empty or Half-Full?
Credit: Yvetta Fedorova
In both our personal and professional lives, we all encounter situations where the perception of our life glass is either half-full or half-empty. Our response to that age-old…

WomenOlogy
Shelly Lazarus Closes Women’s Month at Ogilvy
“I was brave enough to say it.” Maybe this is how we all want to see ourselves. But when Shelly Lazarus, Chairman of Ogilvy & Mather, said this at…

The Intersection
The Year of Political Risk
We are quickly approaching the Year of the Dragon, an auspicious year in Asian culture. But what about here and in other places around the world?
The World Economic Forum recently…


The Digital Influence Mapping Project
The Quality of the Conversation on Facebook Matters
Last September Michael Scissons, president-CEO of Syncapse, used data to reveal that “Engagement on the Facebook walls of leading brands is down 22%.” He plotted engagement metrics on the top…

Influential Marketing Blog
Relevance: What Canada’s Favourite Storyteller Can Teach You About Marketing
NOTE: This is an excerpt from Chapter 5 of my new book Likeonomics all about Relevance, the 2nd principle of Likeonomics. I hope you enjoy it!
Sometimes making a big statement…


Tech PR Nibbles* Blog
Highlights from DCWeek 2011
Tech innovation and enthusiasm is clearly alive and well in our nation’s capital. Last Thursday, I attended the Digital Capital Week 2011 Core Conference, an all day affair at the…

PRLand
Ca pleure, un leader ?
De tous les billets écrits ici depuis 7 ans, celui-ci est le plus compliqué. Parce que j’aimerais le rendre publiable à la fin, pour continuer à utiliser la fonction bloc…

Asia Pacific: Expert View
South Korea: Finding its Place on the World’s Stage
South Korea: Finding its Place on the World’s Stage
A McKinsey Quarterly article by global CEO Chris Graves

Asia Pacific: Expert View
South Korea: Finding its Place on the World’s Stage
South Korea: Finding its Place on the World’s Stage
A McKinsey Quarterly article by global CEO Chris Graves

Asia Digital Map
43 Questions & Answers About Facebook Timeline
Mumbrella Social@Ogilvy Webinar: Facebook Timeline for Brands
Thank you to the more than 500 people who attended yesterday’s Mumbrella Facebook Timeline webinar! As we didn’t have time during the hour…








