

360 Digital Influence Blog
Putting the Social in CSR
This week I participated in a Social Media Week New York panel “Putting the Social in CSR” along with Bonin Bough from Pepsico, Deb Berman from Just Means, and Chrysi…

The Intersection
Social Media in an Unlikely Place
We held another National Security Strategy lecture as part of Ogilvy Exchange last week. It featured Price Floyd, the Principal Deputy Assistant Secretary of Defense for Public Affairs. Price talked…


The Digital Influence Mapping Project
Getting Serious By Segmenting Influencers
We manage databases of influencers for particular subject areas and clients that are 500 influencers strong. We know them all in one way or another. We respect their authority and…

The Americas: Expert View
Time for Brands to Adopt a Comprehensive Social Media Strategy (and Why You Need One)

Influential Marketing Blog
Twiangulate Lets You Follow Your Followers' Followers
Let me go on the record to say that if you happen to be a vendor of some type of social networking solution or software that would be useful…

Europe & Middle East: Case Study
ALDE’s TheChangers.eu
How Many Politicians Does It Take To Change A Lightbulb

Tech PR Nibbles* Blog
Top 11 Priorities for PR Professionals in 2010 - UPDATED
In early January I posted a blog on the “Top 10 Priorities for Tech PR Professionals in 2010.” I received quite a few comments on the blog itself as well…

Marketing Environmentalism
Socializing CSR
** Cross posted on Ogilvy’s Fresh Influence Blog**
This week I participated in a Social Media Week New York panel “Putting the Social in CSR” along with Bonin Bough from Pepsico,…

PRLand
Le chemin qui menait vers vous
Cette semaine, j’ai participé activement au lancement du projet de 2 de mes amis. Parce que le projet me plaît. Parce que l’expérience est inédite. Parce que je suis curieux…

Asia Pacific: Expert View
The Obama Administration & China: What Does the Future Hold?
As the world anticipates President-elect Barack Obama's first few weeks in office, the U.S.-China relationship is a key issue on many peoples' minds. Arguably the world's most significant trading alliance, bilateral trade between the two countries exceeded US$380 billion in 2007.

Asia Pacific: Expert View
The Obama Administration & China: What Does the Future Hold?
As the world anticipates President-elect Barack Obama's first few weeks in office, the U.S.-China relationship is a key issue on many peoples' minds. Arguably the world's most significant trading alliance, bilateral trade between the two countries exceeded US$380 billion in 2007.


Asia Digital Map
5 things you need to know about Chinese New Year marketing
This article was originally posted by MEDIA
Shenan Chuang (pictured), chief executive at Ogilvy & Mather Group China, shares her insights on marketing to Chinese consumers during the rapidly approaching Chinese…









