

360 Digital Influence Blog
TGIF: Best Practices for Disclosure on Facebook
Last week, I attended a webinar from WOMMA where WOMMA General Counsel Tony DiResta discussed the importance of disclosure across social media. This conversation normally focuses on brand-blogger relationships but…

The Intersection
Social Media in an Unlikely Place
We held another National Security Strategy lecture as part of Ogilvy Exchange last week. It featured Price Floyd, the Principal Deputy Assistant Secretary of Defense for Public Affairs. Price talked…


The Digital Influence Mapping Project
What Defines Social CRM?
I don't think you can call a new solution "Social CRM" until you are connecting new social data sources to the sales data of your customers. CRM is about operationalization…

The Americas: Expert View
Time for Brands to Adopt a Comprehensive Social Media Strategy (and Why You Need One)

Influential Marketing Blog
SXSH: 10 Ways For Healthcare Organizations To Build Trust
When SXSW,
one of the largest gatherings of minds and enthusiasts in the digital
world, didn’t feature more than a handful of panels on the intersection
between health and social media - an…

Europe & Middle East: Case Study
ALDE’s TheChangers.eu
How Many Politicians Does It Take To Change A Lightbulb

Tech PR Nibbles* Blog
We’re All Curators
Not too long ago, the NY Times ran a very interesting story that covered the emerging new marketing buzzword — Curate. This week Steve Rosenbaum added a new perspective in the Huffington Post…

Marketing Environmentalism
Back to the Heart of Texas
The Miracle family is packing up and headed back to Austin! While the prospect of packing and physically moving isn’t fun for anyone, we know we are headed back to…

PRLand
La semaine du key learning
Ca faisait longtemps que je n’avais pas participé à un long séminaire international, travaillé à un tel rythme ininterrompu pendant 4 jours, autant échangé, construit, débattu… Le tout avec plus…

Asia Pacific: Expert View
The Obama Administration & China: What Does the Future Hold?
As the world anticipates President-elect Barack Obama's first few weeks in office, the U.S.-China relationship is a key issue on many peoples' minds. Arguably the world's most significant trading alliance, bilateral trade between the two countries exceeded US$380 billion in 2007.


Asia Digital Map
Join the Ogilvy 360 Digital Influence Sydney Team!
We need a Digital Influence Analyst in our Sydney office who knows how to engage people online, can do great outreach to bloggers, knows that listening is about more than…






