What makes a great Facebook Fan Page? What makes it fantastical and special for all to see? One quality of a great Facebook Fan Page is a strong level of engagement.…

An article in the New York Times last week,  “What Is It About 20-Somethings?”,   instantly caught my eye.  After all, I am myself a 20-something, and it’s always interesting to…

Our colleagues at Parker & Partner, Ogilvy PR’s Australian Public Affairs affiliate, sent out this piece to clients after the weekend’s deadlocked election.    Enjoy. The age of uncertainty Uncertainty. It’s not something…

Last post I proposed benchmarks for what percentage of a B2C marcom budget should be spent on social media. The next logical question is how to allocate that spend. Clearly…

It is hard not to enjoy beer marketing. Even if you are not a marketer, this industry always offers creative advertising (particularly on TV) that is fun to watch and…

How Many Politicians Does It Take To Change A Lightbulb

A company cannot just start a twitter and/or facebook account without having any competences in this field. Well, (technically) it can. But acting in an unfamiliar but public arena generally…

Last week I completed my TEDWomen application.  While no application questions specifically address gender, outlining my greatest achievements or imagining how a friend might describe me in the context of…

Depuis quelques semaines est apparu un système de recommandation un peu gonflant sur le site Twitter : le “Who to follow” ou “Suggestion” en français. Sans doute utile pour les…

South Korea: Finding its Place on the World’s Stage A McKinsey Quarterly article by global CEO Chris Graves

South Korea: Finding its Place on the World’s Stage A McKinsey Quarterly article by global CEO Chris Graves

Social Media and Corporate Boards: 5 Key Questions View more presentations from 360 Digital Influence, Ogilvy PR Worldwide. There are more than 30,000 non-executive members of company boards across Australia. If you…