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Social@Ogilvy Blog
5 Reasons Content is the New Currency
This post first appeared on Fast Company
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name…
Social Marketing exChange
Can We Be Over-Aware?
Source: NYTimes.com
I recently read Peggy’s Orenstein’s thought-provoking New York Times article, “Our Feel-Good War on Breast Cancer,” and I’m hoping every social marketer will read it too. It has…
The Intersection
PR Professionals: Get Back to Basics
The business of journalism is changing.
Newsrooms continue to shrink or disappear altogether, leaving reporters hungry for outside content. At the same time, there is a proliferation of online media providing…
The Digital Influence Mapping Project
The Principles of Social Design Unpacked #1
More and more, our jobs as marketers are to drive behavior.
Sometimes that’s getting folks to buy something or more of something. Sometimes
its to spend more time or interact with a…
Tech PR Nibbles* Blog
Launching Digital Influence for B2B. A new, global, integrated offering
B2B companies have been utilizing social media in a variety of ways for several years now. I’m no longer hearing B2B marketing and communications people say “should we be…
Asia Pacific: Expert View
South Korea: Finding its Place on the World’s Stage
South Korea: Finding its Place on the World’s Stage
A McKinsey Quarterly article by global CEO Chris Graves
Asia Digital Map
How to Create Social Brands [Webinar]
Social media advertising’s medium is people.
What exactly does it mean to be a “social” brand? You’ve probably heard the term being bandied about by people wearing suits; in this webinar we…
