Big Questions

Our expertise in product marketing spans a wide range of industries, including technology, retail, food, travel and entertainment. We know that increased sales doesn’t come from a short-lived ad campaign or media stunt, but instead stems from giving customers a deep experience with brands and products over time. Everything that we do is based in research about our customers –- how they think, what they like, where they shop. We use this knowledge to help us raise awareness about our clients’ products, educate customers about product value and brand promise, and develop integrated campaigns that connect customers with the product and brand in meaningful ways. We can help you lead potential customers down the path towards purchase. We can also work with you to identify your greatest assets - your brand fans - and develop programs to help hold on to them to increase word of mouth and repeat purchases. Read more about our Product Marketing expertise. Learn how we applied that expertise to help reposition LG.

Our Technology practice combines a deep knowledge of the technology industry, strong relationships with major influencers, and a global footprint, resulting in comprehensive campaigns with a wide reach for our clients. We have a U.S. base in the Bay Area and team members in 60 offices around the world, and have experience working in coordinated and integrated ways to help promote our clients’ global interests. We have experience bringing new products and services to market, from demonstrating the value of color-printing on behalf of Xerox to launching a new luxury phone for Motorola. We have also helped dust off tried-and-true brands, like Windows, and promoted innovation and big-thinking for market leaders like Intel and Lenovo. So, yes – we can help you launch globally; and we can use our full range of resources from around our network to ensure that we are successful. Learn more about our Technology practice. Read more about our work. Read our blog, Tech PR Nibbles*.

Subscribing to Ogivly PR’s blog feeds is a good way to check some of the sites we read and see some of the places we get our industry news, creative inspiration, and audience insights. You can review the feeds by category here. To read what our employees are saying, you can check out any (or all) of the following: The 360° Digital Influence team blog The U.S. Public Affairs team blog The Tech practice team blog The Open Room team blog If you are a member of the press and want to access our feeds (as well as our contact information, press releases, Flickr gallery, online videos, del.ici.us account, etc), visit our Feeds page to access a list of our RSS feeds.

Ogilvy PR has a deep history based in comprehensive brand building, and that heritage continues to rise to the surface today in all the work we do. Our 360° Brand Stewardship expertise is a cross-practice discipline activated in order to launch, redefine, strengthen and build brands. Led by Steve Dahllof, the team is made up of ambassadors from each of the agency’s practice areas who form a global network of branding specialists. Our team takes a customized, research-based approach to activating influencers on behalf of brands, and everything starts with research – to understand what our customers, employees, stakeholders and analysts are saying about our clients, their competitors and industry. For LensCrafters, our initial research showed that that most people considered eyewear a functional necessity, not a fashion accessory, and only remembered LensCrafters from their ad slogans of the late 90’s. To help change perceptions about eyewear and revitalize the brand, our team worked with fashion industry influencers to reach major media and fashion-forward consumers. We were able to use multiple channels to transform the brand into that of a style-maker and a go-to for the media and consumers alike. Learn more about 360° Brand Stewardship Read the LensCrafters Case study.

Yes. Feinstein Kean Healthcare is the premier strategy and communications consulting firm for the life sciences and healthcare, grounded in an understanding of the science and technologies that drive innovation and transformational change in the medical and health care fields. We pioneered the use of science-based communication to advance the commercial and institutional interests of our clients. Our roots trace back to the emergence of the biotechnology sector more than 20 years ago, when the story behind emerging companies truly was the science. We have provided valued counsel and services to hundreds of biotech companies, large pharmaceutical companies, diagnostic companies, academic medical centers, healthcare providers, service organizations, government agencies and advocacy groups. Today, we apply a similarly deep understanding of the science across a range of disruptive technologies in the life sciences and healthcare, and are an established leader in areas like molecular medicine, neurotechnology, nanotechnology, and personal genomics, as well as in pharmaceutical and biopharma product communication. We’re viewed as an integral part of the sectors we serve, nurturing long-standing relationships with opinion leaders, influential media, industry associations, advocacy groups and the financial community. We have on staff PhDs and former biomedical researchers -- as well as other experienced professional communicators with corporate, marketing, public health, governmental, media, legal, advocacy and clinical backgrounds -- who help to interpret the science and its relevance to a variety of critical audiences. We operate at the intersection where innovative life science and health care research, technologies and ideas are converging to dramatically affect product development, business models, market development, patient care, public health, public opinion, policy and regulatory systems. At that intersection, we provide a novel mix of strategy consulting and communications services. Visit the FKHealth website.

Ogilvy PR’s presence in Asia is prominent and we are growing and expanding quickly. Our network consists of offices in 7 countries and 9 cities in East Asia, around our hub in Hong Kong, and another cluster of offices across 6 countries in the Asia-Pacific region, with a hub in Sydney. Our work here spans a range of clients and industries, and we have executed campaigns ranging from major technology product launches to internal relations efforts and youth-marketing initiatives. Learn more about our offices in Asia. Read the Open Room, a blog written by the 360° Digital Influence team in Singapore. Click here to use our Office Locator.

Take a look at the characteristics of an Ogilvy person, as outlined by our founder, David Ogilvy. If you’re interested in joining our team, you can search our list of career opportunities. Before you register to submit an application, take some time to learn more about our company and corporate culture by checking out our company history, reading a note from Marcia Silverman, our CEO, and getting a glimpse at us through our Flickr Feed. We look forward to hearing from you.

We have a long, unique history of helping clients successfully engage in and promote sustainability programs. Our sustainability offering is fully integrated across all disciplines from government relations to consumer product launches to digital influence and new media. Our corporate, public affairs, technology and consumer marketing groups work together to counsel clients on how to "go green" and integrate sustainability models into their organization's activities. We bring all the tools that marketing communications has to bear together in order to help you successfully launch and maintain green positioning and activities. We were working in the green space long before green was “cool.” For more than 20 years, we have helped clients promote green and sustainable initiatives and have been consistently counseling our clients on how to navigate this complex and rapidly changing arena. This work has become even more important in recent years as the global sustainability movement has gained strength and credibility. Click here to learn more about our 8-step CSR process. View some of our past sustainability work.

Our Social Marketing practice has experience working on some of today's largest and most complex issues, ranging from AIDS to environmental protection, heart disease to homeland security, transportation safety to cancer, pandemic flu to reproductive health - the list is extensive. We know how to select the messages, strategies and communication channels that move people away from unawareness or disinterest to adopting behaviors that are safer, healthier, more environmentally friendly and the like. Notably, we provided landmark support for the CDC's Business Responds to AIDS campaign, including the National AIDS Mailing (lauded by PRWeek as one of the top 20 public relations campaigns of the 20th century). We use research to develop the right programs and messages for diverse target audiences. We know how to build strategic alliances and organize comprehensive, nationwide efforts that involve a multitude of diverse partners. We know how to think creatively and act quickly to capitalize on unanticipated opportunities. We are proud to say that the programs we have developed have helped raise awareness, change behavior, and, ultimately, improve individuals' lives. Learn more about our Social Marketing practice. Read the Business Responds to AIDS case study. Read an interview with Tom Beall, Managing Director, Global Social Marketing Practice.

Our Corporate group has experience managing all aspects of communications surrounding your corporate events, including quarterly earnings, the initial public offering (IPO) process, and M&A transactions. Our team specializes in all aspects of investor relations and can help guide your company from IPO filling preparation, through a public launch announcement and into ongoing communications with industry experts, analysts, shareholders, and the public. We know that investor relations can no longer be managed in a silo, as investors, employees, customers and the media all influence one another. Today, investor relations is another function of brand building, and our team implements a fully integrated approach to financial communications that bridges the gap between management strategies and market expectations. Learn more about our investor relations specialty.

Navigating the pharmaceutical and biotech fields has become increasingly complex, but our Healthcare practice has extensive experience doing just that. With expertise handling industry regulatory issues as well as local and regional sensitivities, we can help you launch a new drug therapy or bring an existing therapy to a new market. But our services extend beyond short-term product or service promotion. We can help you manage products and brands throughout their full life-cycle and can foster long-term relationships with professional and advocacy groups that can work with you to promote your interests. Our team uses a variety of channels and approaches to effectively help you promote your products, issues and services. Learn more about our Healthcare practice.

Our government relations expertise is in Washington, D.C., where we have a rich history of supporting our clients’ interests on the Hill. In addition to the capabilities of our Public Affairs team, we also have an in-house government affairs group called Ogilvy Government Relations. Recently named one of the top companies in Washington by the Washington Post’s Post 200, Ogilvy Government Relations specializes in legislative and executive advocacy; grassroots outreach; image and relationship building and crisis management. Learn more about Ogilvy GR. Learn more about our Public Affairs practice.

The short answer is – yes. The more useful answer is that we can help you create a complete social media strategy that will support your idea of a blog or lead you to other ways to engage with your customers and stakeholders via social media. Setting up and running a blog is tactical and we cannot say without context if it is the right thing to do. Still, we are experts at not just social media strategy but practical implementation as well. We have created social media strategies that have led to blog programs for clients as diverse as Lenovo and Select Comfort. Our 360° Digital Influence team are the global leaders in using social media to build word of mouth programs. Bold claim? It is and it is true. We have developed a global team across North America, Europe and Asia Pacific who are not only strategists but bloggers, social network experts, and digital marketing specialists. We can help you create your strategy, train your team internally and deploy complex social media-based programs the right way. And, we can also help you start a blog or a hundred blogs. We can help with not just the simple software but the more important decisions like who will blog, guidelines for their blogging and commenting, and visibility strategies to make the blogs “popular’ with the right people. Learn about and connect with the 360° Digital Influence team. See the Lenovo blogs. Visit the Select Comfort blogs. Find cases related to blogging and social media.

Here at Ogilvy PR, we recognize that all women are not the same, and we use a targeted approach to reach women who are mothers, employees, caregivers and patients (not to mention those who are fashionistas, home chefs, health nuts and tech geeks). Our teams around the world have shown women the benefits of healthy drink options with Lipton Teas and the fun and functionality of a family roadtrip driven with the Ford Taurus X. We have introduced women to affordable style with T.J. Maxx and luxury taste with Louis Vuitton. Ogilvy PR has given women the confidence to purchase new home furnishings through the American Home Furnishings Alliance and proven the benefits of cooking with Teflon-coated pans from DuPont. Our Washington, D.C. based Social Marketing practice has spent the last three years raising women’s awareness about heart disease through The Heart Truth campaign. We developed the iconic red dress, which has graced runways and presidential libraries and which builds on a campaign that continues to grow and expand throughout the country. Read about The Heart Truth campaign. Learn about our Social Marketing practice.

Year after year our employees cite the same thing when asked about the best part of their jobs – the people. Working at Ogilvy PR gives you the opportunity to be surrounded by smart, talented, creative people who truly care about the work they do. Here at Ogilvy PR, employees have access to the Ogilvy and WPP networks of agencies and services to help us do our jobs better. We work with our colleagues from around the world to execute global campaigns and work collaboratively across practice areas to develop the best solutions for our clients. From Public Affairs to Consumer Marketing to our full-service Creative Studio, we are experts in our fields and are committed to serving our clients with innovative thinking and strategies grounded in research and insights. Learn more about working at Ogilvy PR.

Of course – and we can even help you with a crisis before it starts. Our experts in crisis management work around the clock to make sure you are getting what you need when you need it and that potential crises are managed and contained. Our approach to crisis management starts with preparation. We work with you to listen to what your customers, clients, advocates and detractors are saying in order to help you spot and fix an issue before it becomes headline news. We work with your management team to develop messages around potential issues, conduct media training sessions before you get in front of journalists, and prepare responses and position pieces to put you ahead of the news. In this era of YouTube and Wikipedia, we also help you manage your brand’s image online – using search and social media response to prevent negative buzz from going viral. Learn more about our crisis management expertise.

Yes, we have an office in Paris. We also have offices in London and Madrid and Brussles (not to mention our offices in Helsinki and Zagreb). We have 27 offices throughout the Middle East and Europe, and over 70 throughout the world. Our Paris office is headed up by Eric Maillard, and specializes in Influence, from traditional to digital. Eric Maillard also heads the 360° Digital Influence European network. Notably, our 360° Digital Influence team in Paris helped launch the new brand Web site for Louis Vuitton and our and our corporate and brand marketing teams have helped clients such as Sony PSE, L'Oreal, Ministry of Sustainable Development, Nestlé and Coca-Cola in addition to local clients with everything from Influencer programs to media relations to brand positioning. Read more about our office in Paris. Read about our Louis Vuitton work.