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Christopher Graves
Global CEO
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As the “Asian miracle” continues to unfold, perhaps the most intriguing—and least understood—of the region’s fast-growing economies is South Korea. Read more as Ogilvy PR’s Global CEO, Christopher Graves, discusses the country’s national brand and explores its present and future. Part of McKinsey Quarterly’s April 2010 issue on “South Korea: Finding its place on the world stage.”