360° Digital Influence

A New Communication Discipline

Ogilvy PR’s 360 Degree Digital Influence Practice is our global social media marketing using word of mouth and digital marketing to deliver measurable results. We have technology and methodology for identifying and engaging influencers and activating networks of people to share and recommend products, services and issues. We create engaging experiences designed to promote awareness, brand loyalty, advocacy and conversion. The practice is led by Managing Director, John Bell, who is currently serving as President of the Word of Mouth Marketing Association (WOMMA).

The emergence of blogs, wikis and RSS aggregators has put the spotlight on new patterns of influence, and search engines are transforming how we find information in the digital realm. These technologies are just a part of a larger transformation of how people get information, what they listen to and who ultimately influences them.

At Ogilvy PR, we map these patterns of influence to identify who is influencing who, how word-of-mouth influence builds momentum, and who emerges in specific fields of interest as digital influencers. Given this insight and intelligence, we guide our clients through the thorny landscape of engaging in these dialogues and participating to build word of mouth online and offline. “Conversation” has become the new ‘earned media.’ We use new digital technologies to activate discussion and amplify our advocates whether they are more traditional influencers or mom bloggers online. We measure performance of all our programs including as word-of-mouth measures in order to optimize programs underway and report progress. The team has developed digital programs for such clients as Unilever, Intel, Lenovo, Nestle, Ford, Louis Vuitton and more.

The global team of more than 90 people is located across four major regions of the world—Asia Pacific, Europe, North and South America. We have specific hubs in Washington, DC, New York, Singapore, San Francisco, Shanghai, Hong Kong, Sydney, Tokyo, Paris, London and Sao Paulo. Individuals bring expertise from the top media and interactive ventures of either Web 1.0 or the Web 2.0 worlds, including Dell, Amazon, The New York Times, Discovery.com, Viacom, Magnet Interactive and iLeo (Leo Burnett).

We have formed strategic partnerships with BzzAgent, Inc., the international word-of-mouth media network; NetVibes, the world leader in RSS technology; and Radian6 and Visible Technologies – both leading listening post technology platforms.

Cases

View More Cases

How do you convince community leaders not accustomed to responding to health crises to prepare for tomorrow’s influenza pandemic?
Read Case Study
How do you turn young people on to a forgotten sport?
Read Case Study
How do you boost brand equity and consolidate communications for a 200-year-old company?
Read Case Study
How do you roll out an energetic new perception of the carpet industry?
Read Case Study
How can bloggers bring a new brand message to consumers?
Read Case Study
How do you urge high risk Americans to talk to their doctor about chronic kidney disease?
Read Case Study
How do you introduce a new beauty product into a crowded marketplace?
Read Case Study