Feeds
Nearly the entire world is online. With millions of virtual watercoolers to choose from, how can a brand identify the best channel for getting out its message?
Ogilvy PR's 360° Digital Influence program clarifies the digital channels and web sites that are most effective at reaching target audiences — then provides "road maps" to engage and influence them.
Cases 
View More Cases
View More Cases
How do you roll out an energetic new perception of the carpet industry?
Read Case Study
How can bloggers bring a new brand message to consumers?
Read Case Study
How do you boost brand equity and consolidate communications for a 200-year-old company?
Read Case Study
How do you convince community leaders not accustomed to responding to health crises to prepare for tomorrow’s influenza pandemic?
Read Case Study
How do you turn young people on to a forgotten sport?
Read Case Study
How do you gain Pan-European support for protecting Eastern European women from cervical cancer?
Read Case Study
How do you introduce a new beauty product into a crowded marketplace?
Read Case Study
How do you urge high risk Americans to talk to their doctor about chronic kidney disease?
Read Case Study
Ideas & Insights View All Ideas & Insights
View All Ideas & Insights
World of Warcraft’s WOM Techniques by virginia.miracle - This morning on Wired, I read about a new referral bonus for World of Warcraft players who successfully recruit new players. The genius of it?
John Bell
