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From Lipton to LG, we know how to generate coverage that gets results. Ogilvy's Product Marketing team knows how to influence consumer purchase behaviors and build long-term loyalty to our clients' products. With experience in lifestyle marketing, retail, food, entertainment, travel, corporate, public affairs and technology, our team reaches consumers where they live and engages them with a brand.
Cases 
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How do you use an international soccer star to launch a luxury phone?
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Barbie's 50th Anniversary
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An in-flight wedding, a star-studded entourage, and plenty of Vegas style – how else do you help a provocative airline take flight?
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How do you elevate consumer interest in a new version of an old program?
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How do you transform a company “spokescow” into an udderly fashionable icon?
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How do you introduce a new beauty product into a crowded marketplace?
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How do you demonstrate to small businesses the value of color printing?
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How do you conquer the fashion scene? cpz Ogilvy Public Relations was asked to draw the public’s attention to Motorola’s high class activity that took place around the Berlin Fashion Week.
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How do you convince drivers to equip their cars with particulate filters?
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How do you celebrate the 50th anniversary of your childhood’s heroes?
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How do you roll out an energetic new perception of the carpet industry?
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Is there a cure for the Shrinking Holiday Syndrome?
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Ideas & Insights View All Ideas & Insights
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Where Should Brands Spend Their Social Media Budget? by John Bell - Last post I proposed benchmarks for what percentage of a B2C marcom budget should be spent on social media. The next logical question is how to allocate that spend.
Sandra Saias, Executive Vice President
