Product Marketing

From Lipton to LG, we know how to generate coverage that gets results. Ogilvy's Product Marketing team knows how to influence consumer purchase behaviors and build long-term loyalty to our clients' products. With experience in lifestyle marketing, retail, food, entertainment, travel, corporate, public affairs and technology, our team reaches consumers where they live and engages them with a brand.

Cases

View More Cases

Is it possible to make a brand steeped in history hot to a new generation of tea drinkers?
Read Case Study
How do you use an international soccer star to launch a luxury phone?
Read Case Study
How do you conquer the fashion scene? cpz Ogilvy Public Relations was asked to draw the public’s attention to Motorola’s high class activity that took place around the Berlin Fashion Week.
Read Case Study
How do you elevate consumer interest in a new version of an old program?
Read Case Study
Read Case Study
How do you introduce a new beauty product into a crowded marketplace?
Read Case Study
How do you make a global software launch relevant to Australians?
Read Case Study
Is there a cure for the Shrinking Holiday Syndrome?
Read Case Study
How do you celebrate the 50th anniversary of your childhood’s heroes?
Read Case Study
An in-flight wedding, a star-studded entourage, and plenty of Vegas style – how else do you help a provocative airline take flight?
Read Case Study
How do you turn young people on to a forgotten sport?
Read Case Study
How can a technology update be used to re-establish brand values?
Read Case Study