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From Celestial Seasonings tea to LG, we know how to generate coverage that gets results. Ogilvy's Product Marketing team knows how to influence consumer purchase behaviors and build long-term loyalty to our clients' products. With experience in lifestyle marketing, retail, food, entertainment, travel, corporate, public affairs and technology, our team reaches consumers where they live and engages them with a brand.
Cases 
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How do you transform a company “spokescow” into an udderly fashionable icon?
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How do you elevate consumer interest in a new version of an old program?
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Is there a cure for the Shrinking Holiday Syndrome?
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How can a technology update be used to re-establish brand values?
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How do you use an international soccer star to launch a luxury phone?
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An in-flight wedding, a star-studded entourage, and plenty of Vegas style – how else do you help a provocative airline take flight?
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Is it possible to make a brand steeped in history hot to a new generation of tea drinkers?
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How do you roll out an energetic new perception of the carpet industry?
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How do you introduce a new beauty product into a crowded marketplace?
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How do you turn young people on to a forgotten sport?
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How do you make a global software launch relevant to Australians?
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How do you demonstrate to small businesses the value of color printing?
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Ideas & Insights View All Ideas & Insights
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Boomer Bloggers Get a Bad Wrap by John Stauffer - MediaPost Publications recently claimed “Boomers are Not Bloggers,” citing the research in a 2008 JWT Boom & ThirdAge study. With responses from 1,800 interviewees, the res...
Sandra Saias, Executive Vice President
