Technology

Technology marketers and public relations professionals have been and continue to find themselves in a new age of public relations. The technology market has always been a creature of rapid change, but now the media and influencer environment surrounding that market finds itself mirroring that same rate of change and evolution. As traditional technology media migrates online, tech pages in major business media outlets are shrinking and new influencers are being recognized in bloggers and podcasters. Ogilvy PR understands this new media and content-driven environment, as well as how to leverage these changes to reach and engage key audiences in new and powerful ways.
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Cases

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How do you make a global software launch relevant to Australians?
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How do you demonstrate to small businesses the value of color printing?
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How do you turn a courageous endeavor into a message of endurance and sustainability?
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Is there a cure for the Shrinking Holiday Syndrome?
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How do you use talk about mobility and trust to better position an industry leader?
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How do you use an international soccer star to launch a luxury phone?
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How do you elevate consumer interest in a new version of an old program?
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