Press Releases

2ergo Appoints Ogilvy Public Relations Worldwide for its UK PR Drive

London, July 2, 2009 – 2ergo, a leading international provider of integrated mobile products and services, announced today that it has selected Ogilvy Public Relations Worldwide (Ogilvy PR) as its public relations partner in the UK. Ogilvy PR will provide marketing communications support to the company with a focus on mobile marketing, business solutions and entertainment.

Managing Director of 2ergo, Chris Brassington, said: “Ogilvy PR was the natural choice to lead a new digitally charged public relations campaign. The team not only understands the potential of the services we offer but is also passionate and knowledgeable about the sector we operate in. Ogilvy PR’s strong international network compliments our global expansion and the appointment builds on our existing supplier relationship with Ogilvy Group UK offering 2ergo technology to Ogilvy’s client base.”

“Ogilvy PR is delighted to be working with 2ergo, an extraordinarily dynamic global company that is really leading the way in the mobile marketing communications arena and is at the forefront of the interaction between telecommunications, marketing, entertainment and today’s mobile lifestyles,” stated Clare Gibbins, Technology Account Director of Ogilvy PR.

Working on a retainer basis Ogilvy PR’s 2ergo campaign starts 1 July. Central to the campaign will be developing and telling the 2ergo story and marking the company out as unparalled go-to experts in the field of mobile marketing communications.

2ergo has already delivered a whole range of innovative solutions for mobile network operators, marketing agencies and brands and includes Fox News, Yahoo, Microsoft, O2, thetrainline, and phones4u as its clients.

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For further information, please contact:

Clare Gibbins, Technology
Ogilvy Public Relations Worldwide
Tel: +44 207 309 1037
Email: clare.gibbins@uk.ogilvypr.com

Ash Coleman-Smith, MD, EAME
Ogilvy Public Relations Worldwide
Tel: +44 207 309 1105
Email: ash.coleman-smith@uk.ogilvypr.com

Angela Yore, Director of Marketing
2ergo
Tel: +44 161 874 4222
Email: angela.yore@2ergo.com

Editor’s Notes:

About 2ergo:
2ergo is the leading provider of integrated and converged mobile products and services. Key to 2ergo’s success is its core enabling technology platform ‘Multiserve’. A result of over ten years mobile product evolution and significant research and development, Multiserve comprises a unique set of technologies forming the intelligence layer between network operators, the internet and customer facing applications. Built with flexibility at its core Multiserve seamlessly integrates voice, data, text, email, video and mobile internet channels to form a powerful yet agile nucleus.

About Ogilvy Public Relations Worldwide:
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 70 markets. Named Large Agency of the Year by The Holmes Report, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 28th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360˚ digital influence, corporate, technology and entertainment practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR also offers government affairs services through its subsidiary Ogilvy Government Relations. Ogilvy PR is part of the WPP plc, one of the world’s largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.