Denver, CO, August 29, 2005 — Ogilvy Public Relations Worldwide today announced the addition of Abacus to its agency roster. Abacus, formerly DoubleClick Data Solutions, will work with the agency’s Denver office to re-introduce its brand and expanded capabilities.
“It is an exciting time for Abacus, and we are thrilled to partner with Ogilvy PR to revive the organization’s image and educate our core audience, direct marketers, on our offerings,” said Casey Carey, VP of Marketing for Abacus. “Ogilvy’s blend of B2B and retail client experience, their understanding of our business, professionalism and passion for public relations makes them a perfect fit for our business.”
Abacus will be introducing its revived brand in the next several months. The re-branding effort is a result of the recent acquisition of its parent company, DoubleClick Inc., by a subsidiary of Hellman & Friedman LLC and JMI Equity. Ogilvy PR/Denver will leverage its unique mix of B2B, corporate re-branding and public affairs expertise to assist Abacus in the transition as well as launch a national media and analyst campaign. The agency’s proven track record in the B2B sector includes an impressive client roster of both local and national companies, including Raindance Communications, Level 3 Communications, Rivet Software, Virtela Communications and Evolving Systems.
Abacus, formerly DoubleClick Data Solutions, is a leading provider of cooperative data, data management and analytical services for direct marketers. Abacus provides the insight and capabilities that enable Catalog, Retail and B-to-B marketers to create, build and maintain profitable relationships with their customers, regardless of channel. For more information, please visit www.doubleclick.com/abacus.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 25th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), healthcare, social marketing, technology, public affairs and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide “2003 International Agency of the Year”; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world’s leading communications services groups (NASDAQ: WPPGY, http://www.wpp.com/). For more information, visit our Web site at http://www.ogilvypr.com/.