BRUSSELS, Belgium – 12th March 2013 - Ogilvy Public Relations Brussels today announced the promotion of Barbara Malengreaux to Associate Director and head of the Consumer and Health practice. Barbara brings nine years of health and consumer marketing experience to the role. She has contributed to the successful development of the Consumer and Health practice and with her team, will continue to work with and grow some of the world’s leading consumer and health brands.
Barbara’s health experience includes communications support on product launches, health promotion and disease awareness campaigns, as well as health issues and reputation management. Her consumer marketing experience stretches across a broad client portfolio, including retail, food, tourism and fashion.She supported Pfizer to design and implement the “Siga red” integrated campaign, for smoking cessation. She also managed the award-winning ‘Lights out’ campaign for the Belgian Pharmacists Association (APB).
In her new role, Barbara will work closely with the other disciplines of Ogilvy Group Belgium and with Ogilvy Healthcare to continue to service clients who need strong expertise on OTC or prescription brands, targeted to consumers/patients, health professionals and key stakeholders.
Ogilvy Group Brussels CEO, Koen Van Impe said :
“We are delighted that Barbara will be bringing her considerable experience to this role to build on our strong heritage and proven track record in delivering creative and award winning consumer and health campaigns. Barbara will be an essential member of our senior team working to continue the growth and success of the team in Brussels.”
Barbara Malengreaux, Associate Director said:
“I am very excited about the opportunity to lead the Consumer and Health practice. The PR approach combined with the Ogilvy group offering is ideally designed to help brands communicate their vision and values and build a deeper relationship with their key stakeholders. I am looking forward to taking on this new challenge.”
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2012, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index, named Public Affairs Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fifth time in six years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ogilvypr.
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