Washington, D.C., October 23, 2009—The Washington, D.C. office of Ogilvy Public Relations Worldwide (Ogilvy Washington), announced today that it has been awarded a two-year contract from the Centers for Disease Control and Prevention (CDC) to provide branding and communications outreach support for the National Breast and Cervical Cancer Early Detection Program (NBCCEDP).
“We are proud of our long-term partnership with the CDC in cancer prevention and detection programs,” said Robert Mathias, managing director of Ogilvy PR’s Washington office. “We welcome the opportunity to work with the CDC on such an important program - especially considering that the majority of cancer deaths can be prevented if detected early.”
The NBCCEDP provides low-income, uninsured, and underserved women access to timely breast and cervical cancer screening and diagnostic services. It has enabled millions of uninsured, underinsured, and economically challenged women to receive critical cancer screening and treatment referral services through a national program that 68 state, tribal, and US territory organizations plus DC have tailored to meet local needs. Ogilvy PR will help the NBCCEDP develop and disseminate communication resources to aid the national program and State and local grantees in building visibility, capacity and support, while reaching and screening more program-eligible women within their communities.
Ogilvy PR has a long history of working with CDC to advance cancer awareness, early detection, and prevention. This has been achieved by developing and executing award-winning national prevention campaigns and programs addressing gynecologic (Inside Knowledge: Get the Facts About Gynecologic Cancer), colorectal (Screen for Life: National Colorectal Cancer Action Campaign), and skin (Choose Your Cover) cancers. Ogilvy PR also has assisted CDC in conducting communications research and developing materials about breast, cervical, and prostate cancers.
“Ogilvy PR has a rich history of communicating with underserved communities. The screening programs help countless women who otherwise would not be able to afford cancer screenings,” said Jennifer Wayman, executive vice president of Ogilvy PR’s social marketing practice. “There is no better time than now to aid the CDC and NBCCEDP in heightening the visibility and reach of the program’s great work in cancer detection and prevention.”
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (www.ogilvypr.com) is an integrated global marketing communications firm, with offices in more than 70 cities around the world. We blend proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 28th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its 360 degree digital influence, consumer marketing, corporate, healthcare, technology, public affairs, and social marketing practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy PR is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com).