Denver, CO — November 1, 2005 — Ogilvy Public Relations Worldwide (Ogilvy PR) today announced the addition of Crosswalk, Inc. to its agency roster. Crosswalk, a Westminster, Colorado - based company led by Chairman and CEO Jack McDonnell, currently delivers storage management software to the market. Ogilvy PR will support the company’s official launch and the introduction of future product offerings that begin to solve the current complexity of the IT infrastructure.
“Ogilvy PR has a deep understanding and ability to promote key trends in the current enterprise IT market,” stated Jack McDonnell, Crosswalk’s Chairman and CEO. “This is an exciting and fast-paced time for the company and we look forward to working with Ogilvy PR to position Crosswalk as a leader in next-generation IT solutions.”
Crosswalk’s flagship product, CSM, provided the first vital step to an improved information access model by offering the deepest view across the entire network. The visibility garnered with CSM enables customers to improve utilization, planning and analysis, and to create a framework for policy-based management. Over the next two quarters Crosswalk will bring to market solutions that further tackle the deficiencies of the current IT infrastructure.
Ogilvy PR’s Technology Practice team will leverage its unique blend of corporate branding and enterprise IT expertise to launch a media and analyst campaign. The agency’s proven track record in related sectors includes companies such as Sun Microsystems, Legato Systems and The Storage Network Industry Association (SNIA).
Crosswalk is creating a suite of products and a company that begins to solve the complexity of the current information infrastructure, providing dramatically improved information access across networks. Founded in 2004 by Chairman and CEO Jack McDonnell, Crosswalk has a team that includes veterans from McDATA, Cisco, EMC, Veritas, Sun Microsystems and other leading technology companies. For more information, visit www.crosswalkinc.com.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 25th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), healthcare, social marketing, technology, public affairs and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide “2003 International Agency of the Year”; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world’s leading communications services groups (NASDAQ: WPPGY, http://www.wpp.com/). For more information, visit our Web site at http://www.ogilvypr.com/.