Washington, D.C., February 7, 2007 - The Department of Health and Human Services (HHS), Office of the Assistant Secretary for Public Affairs has selected Ogilvy Public Relations Worldwide (Ogilvy PR) to execute the fundamental Pandemic Planning Communications preparedness campaign for up to three years. Ogilvy PR will help HHS achieve its goal to prepare Americans with the knowledge and tools they need to prepare for and respond quickly and effectively to pandemic influenza at the national, state and local levels.
“We are thrilled to have earned the right to support HHS with an initiative that is one of the most critical concerns for our country’s health,” said Robert Mathias, Managing Director of the Washington office. “To be chosen for our knowledge of social marketing and risk communications confirms our reputation as Washington’s premier agency for public education programs.”
HHS selected Ogilvy PR/Washington to develop effective communications strategies to help all Americans understand new health challenges and take proactive steps to protect themselves, their families, and their communities before, during and after a pandemic. The campaign will include public health and emergency preparedness research, partnership and coalition building, stakeholder communication, crisis preparation, materials development, interactive strategies, media relations and more.
Led by Linda Weinberg, Senior Vice President/Co-Group Director of Social Marketing, the up to $9 million contract will be based in Ogilvy PR’s Washington office.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 25th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world’s largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.