Press Releases

Hitachi Data Systems Selects Ogilvy PR as U.S. Agency of Record

Ogilvy PR Technology Practice to Represent Storage Solutions Leader

SAN FRANCISCO – June 26, 2007 – Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (NYSE:HIT) and the only provider of Services Oriented Storage Solutions, has selected Ogilvy Public Relations Worldwide (Ogilvy PR) as its agency of record in the U.S.  Ogilvy PR will develop communications strategies designed to propel corporate brand exposure with external business and technology audiences, as well as promote Hitachi Data Systems market leadership across three key areas—storage virtualization, green storage and data protection/security.  The comprehensive communications programs will include elements of traditional media, industry analyst and investor relations.  In addition, Ogilvy PR will provide counsel in support of social media campaigns including viral videos, blogs and community Web sites.
“Ogilvy PR’s strong combination of domain expertise in storage combined with proven, solid experience in industry analyst relations, financial communications and social media was a perfect fit for our needs,” said Mary Ann Gallo, director of Global Public Relations, Hitachi Data Systems.  “The team is innovative, bold and creative.  Just days after partnering, Ogilvy PR ramped up quickly to ensure a smooth and successful acquisition announcement.  In the subsequent four months, our unified PR team has facilitated numerous important analyst and media relations programs, as well as executed a hugely successful campaign supporting the launch of our flagship storage services platform, the Hitachi Universal Storage Platform V.”
“As the clear market leader and visionary in the storage industry, Hitachi Data Systems is a strategic client for us,” said Luca Penati, managing director of Ogilvy PR’s Global Technology Practice.  “They require a team that is familiar with the complexity of the storage industry, yet able to go beyond just pure, traditional tech PR—a team that knows how to create thought leadership campaigns and link those campaigns to concrete, business results.  In addition, they are a collaborative and innovative team, pushing the PR envelope with fresh ideas and projects, and we at Ogilvy PR look forward to a long, productive partnership.”
Ogilvy PR is currently Hitachi Data Systems’ agency of record in Asia-Pacific.  Led by Ogilvy PR’s Technology Practice, the U.S. client relationship will be based in Ogilvy PR’s San Francisco office. 
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 26th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.
About Hitachi Data Systems
Hitachi Data Systems Corporation provides Services Oriented Storage Solutions that enable heterogeneous storage to be dynamically provisioned according to business needs and centrally managed via industry-leading Hitachi storage virtualization software. As an integral part of the Hitachi Storage Solutions Group, Hitachi Data Systems delivers storage infrastructure platforms, storage management software, and storage consulting services through direct and indirect channels in over 170 countries and regions. Its customers include nearly 60-percent of Fortune 100 companies. For more information, visit the company's Web site at http://www.hds.com.