New York, NY, June 8, 2004 — Ogilvy Public Relations Worldwide (Ogilvy PR) has announced that Kate Cronin has joined as managing director and co-head of the agency’s global Health & Medical Practice. Working with co-head Sherry Pudloski, Ms. Cronin will help lead the global practice as well as being responsible for the day-to-day operations in the New York Health & Medical Practice.
Ms. Cronin joins Ogilvy Public Relations Worldwide from Porter Novelli where she was the director of the New York Health Care Practice. She was responsible for the operational and business leadership of the practice, which included their Consumer Healthcare Group and Pharmaceutical Group. With 17 years experience, she has provided strategic counsel and senior oversight to clients including Pfizer, Wyeth and Baxter.
“Kate brings extensive consumer health and pharmaceutical experience to what is already one of the leading healthcare practices in the industry,” said Marcia Silverman, CEO, Ogilvy Public Relations Worldwide. “Combined with the experience of co-head Sherry Pudloski, I am excited to see the innovative programs that will be created on behalf of our clients.”
Ogilvy Public Relations Worldwide’s Health & Medical Practice features a global network of more than 200 professionals steeped in healthcare communications. Throughout the United States, Europe and Asia, Ogilvy PR offers experienced healthcare teams with in-depth knowledge of marketing and media issues, with particular expertise in men’s and women’s health, respiratory conditions, cardiovascular disease, cancer, HIV/AIDS, and the central nervous system.
Ogilvy PR represents pharmaceutical companies including Johnson & Johnson, Merck, Novartis, Pfizer, Bristol-Myers Squibb and GlaxoSmithKline. Together with Feinstein Kean Healthcare, an Ogilvy PR unit, the Health & Medical Practice has worked with a range of biotechnology companies, among them Amgen, Vertex, Vitex, ZymoGenetics, Chiron Diagnostics, Oxford GlycoSciences, and Myriad Genetics.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 24th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), health & medical, social marketing, technology, public affairs, government relations and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide 2003 International Agency of the Year; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, the world’s largest marketing communications company (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.