January 2, 2006: Ogilvy Public Relations Worldwide (Ogilvy PR) has appointed Martin Liptrot as Regional CEO, Europe, Africa and Middle East (EAME). Liptrot, 39, joins Ogilvy PR from FedEx Corporation where he was Managing Director of Global Communications based in Memphis, US.
Liptrot brings a strong international perspective having managed global Corporate, Public Affairs and CSR programs for Fortune 100 companies. Most recently, at FedEx Corp. he led a global team of 50 communications professionals supporting the CEO and worldwide senior executive team. Liptrot also worked at NY-based Altria Corporate Services, formerly Philip Morris Management Corporation, and at Philip Morris International headquarters in Lausanne, Switzerland where he led communications in Europe, Middle East and Africa. Liptrot also devised media campaigns for the UK Labour Party in the 1994 European and 1997 General Election and remains close to leading figures within government.
Marcia Silverman, CEO of Ogilvy PR Worldwide, said: “At Ogilvy PR we have established a solid global network that is at the top of the industry. Martin’s arrival signals an excellent opportunity to further position our London operation as a catalyst for growth across EAME. In addition, his experience, international outlook and energy reinforces our ability to offer truly global, creative and integrated solutions for brands and businesses.”
Commenting on this move, Liptrot said: “I am delighted to be joining the Ogilvy PR team. We have talented professionals across all our communications practices and geographies and I am looking forward to leading the region. Ogilvy Group UK is an energetic and collaborative place to be based and our 360-degree approach to communications - something close to my heart from my time in the corporate sector - is the success we will continue to build on.”
The EAME network has become one of the strongest in the sector including 35 offices and affiliates. This follows the introduction of the Moscow and St. Petersburg offices and strong new affiliates in Italy and Germany in 2005.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 25th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), healthcare, social marketing, technology, public affairs and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide “2003 International Agency of the Year”; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world’s leading communications services groups (NASDAQ: WPPGY, http://www.wpp.com/). For more information, visit our Web site at http://www.ogilvypr.com/.