Denver, CO - May 30, 2008 – Following a competitive pitch process, Molson Coors Brewing Company, one of the world’s foremost brewers, has announced the selection of Ogilvy Public Relations Worldwide (Ogilvy PR) as their new public relations partner to build and reinforce their global corporate reputation, including a focus on Corporate Social Responsibility. The account will be based in Denver, Colorado, with core account team members located around the world.
“Together with Ogilvy PR, we will be expanding our reputation as an innovative, brand-led company to make a deeper emotional connection with our stakeholders around the world,” said Dan Lewis, vice president of Public Affairs for Molson Coors. “We were impressed by Ogilvy PR’s understanding of our business, their integrated global network, and their ability to think strategically about the big picture.”
Ogilvy PR will reinforce and build the company’s corporate reputation on both the national and international levels. The firm will work with Molson Coors to communicate its focus on innovation, winning employee culture, and long-held commitment to corporate responsibility.
“As we build the Molson Coors corporate reputation, we set out to find a public relations partner that not only had a keen understanding of the power of our brand but could help us create and execute a vision that is innovative and leading,” added Lewis.
Molson Coors Brewing Company is one of the world’s largest brewers with a portfolio of leading premium quality brands such as Coors Light, Molson Canadian, Molson Dry, Carling, Coors, and Keystone Light. In January 2008, the company launched an integrated, enterprise-wide Web site designed to showcase the company's focus on citizenship. The site details Molson Coors' 2008 strategic responsibility objectives that reaffirm the company-wide commitment to alcohol responsibility, energy conservation, recycling and water stewardship, and employee wellness and safety.
“The Molson Coors Brewing Company and its brands are truly iconic and we are thrilled to be part of the Molson Coors team,” said Kiersten Zweibaum, managing director, Ogilvy PR’s global corporate practice. “We are especially excited to work with them because of the opportunity to help Molson Coors build its corporate reputation around the globe, particularly focusing on its responsibility to do the right thing.”
About Molson Coors Brewing Company
Molson Coors Brewing Company is one of the world’s largest brewers. It brews, markets and sells a portfolio of leading premium quality brands such as Coors Light, Molson Canadian, Molson Dry, Carling, Coors, and Keystone Light. It operates in Canada, through Molson Canada; in the US, through Coors Brewing Company; in the UK and Europe, through Coors Brewers Limited. For more information on Molson Coors Brewing Company, visit the company’s Web site, http://www.molsoncoors.com.
Ogilvy Public Relations Worldwide
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About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (www.ogilvypr.com) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 27th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy PR is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com).