Press Releases

New Joint Managing Directors to Head Ogilvy Impact

Sydney, April 18, 2012: Ogilvy Impact, the employee engagement and change communication arm of Ogilvy Public Relations, has appointed Mike Beckerleg and Lorie Helliwell as joint managing directors.

Beckerleg and Helliwell replace Tam Sandeman who has decided to return to the UK after eight years with Ogilvy Public Relations Group of Companies, (Pulse and Ogilvy Impact).
“With more than 15 years’ experience in the industry, Helliwell is renowned for great change and employee campaigns and, together with Mike’s significant insights across the marketing spectrum, will drive the success of Ogilvy Impact in today’s competitive market.
Our new joint managing directors will make a powerful and formidable team and will continue to steer Ogilvy Impact competitively forward delivering award winning work for our clients. ” said Kieran Moore, CEO Ogilvy Public Relations, Australia.

“Tam leaves Ogilvy Impact in tremendous shape and the new team will work in tandem with her to ensure a smooth transition period for both clients and staff.”

Beckerleg brings 25 years’ experience on both the client and agency sides. He has overseen the brand, marketing and corporate communications divisions of such blue chip companies as Sony, Vodafone and Seiko and spent several years running one of Australia’s largest advertising accounts.

Helliwell has vast experience in employee communications and prior to joining Ogilvy Impact in Australia, lead in-house functions for large organisations such as BT, Telewest and Trinity Procurement, an SAB Miller company.

Ogilvy Impact is part of Ogilvy PR Australia, a joint venture between Ogilvy PR Worldwide and STW Group, Australia’s leading marketing content and communications services group.

For further information, please contact: Sandra Renowden, STW PR on 0403 823 218.