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NexCen Brands, Inc., Names Ogilvy Public Relations Worldwide Agency of Record

Atlanta, GA., January 18, 2008 — NexCen Brands, Inc., the premiere 21st century vertically integrated brand acquisition and Management Company, announced today the selection of Ogilvy Public Relations Worldwide (Ogilvy PR) as its new public relations agency of record. The firm will work on increasing awareness and driving sales of its growing portfolio of QSR and franchise retail brands including, MaggieMoo's Ice Cream and Treatery®, Marble Slab Creamery®, PretzelMakerĀ® , PretzelTime®, Shoebox and The Athlete's Foot®. The firm will also handle the NexCen Brands, Inc. corporate brand, focusing on managing high level business media, executive positioning and specialized communications with the stakeholder communities.

NexCen Brands, Inc. is focused on acquiring and growing proven brands in the retail franchising, consumer branded products and Quick-Service Restaurant (QSR) franchising industries. The company began its brand-focused strategy in June 2006, and today, exists internationally with over 1,500 franchised stores. By licensing its consumer product brands to manufacturers and retailers, and franchising its retail and QSR brands to individual operators, NexCen Brands, Inc. has been able to focus on marketing its brands and positioning them to excel in today's global economy.

"To continue NexCen's growth as a world-class brand management company, it became clear that we needed to partner with a world-class firm like Ogilvy PR. Their ability to leverage their experience and provide innovative thinking will help make our brands more relevant and be of tremendous support to our franchisees, business partners and shareholders," said Robert D'Loren, President and CEO of NexCen Brands, Inc.

NexCen's account will be lead by Ogilvy PR's Atlanta and New York offices. Work will focus on national and local media relations, sponsorships, events and corporate positioning.

"We are especially excited to work with NexCen because of the opportunity to grow such a diverse portfolio of brands, each at a different stage of growth. There is also an important business story to be told as we look at the NexCen model overall," said Barby K. Siegel, managing director of Ogilvy PR's Global Consumer Marketing practice.

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About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 26th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy PR is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, For more information, visit

About About NexCen Brands, Inc.
NexCen Brands, Inc. is the premier 21st century vertically integrated global brand acquisition and management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, MaggieMoo's®, Marble Slab Creamery®, Pretzel Time®, Pretzelmaker®, Shoebox and Waverly®. The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of more than 1,500 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase. For more information, visit