More than ever, leading social media influencers are being engulfed by an increasing number of brands eager to build and expand positive word of mouth. Distinguishing oneself among the crowd is becoming increasingly difficult even for leading brands. As a pioneer in social media strategy and execution for a range of Fortune 500, non-profit and government organizations, Ogilvy’s 360° Digital Influence team has identified the development of strategic, long-term relationships with key influencers as an important goal for brands building out social media as an enterprise-level marketing and communications strategy.
To provide this capability for clients, Ogilvy 360° Digital Influence (DI) today announced the launch of Insider Circle, a new, scalable Influencer Relationship Management (IRM) influencer activation platform. Insider Circle allows brands to build and scale relationships with key brand influencers – including influential bloggers, Twitter users, brand fans and loyal customers – and quantitatively measure the performance of social activation campaigns. Insider Circle, which is offered by brands on an invitation only basis, allows those brands to make exclusive, shareable content and offers available to a select group social media influencers in categories important to the brand.
Insider Circle is already being used by major brands, including IBM and Kodak’s Smile Ambassador blogger outreach program for its Time to Smile campaign. According to Kathleen Shay, Marketing Manager of IBM Smart Business U.S., “This scalable approach to engaging social media influencers is a natural fit with the Smart Business group at IBM. We’re adopting the same type of forward thinking in introducing a new easy-to-use product offering for SMBs. The bottom line is that we’ve already started to build valuable social media influencer relationships through the 2-month old program.”
“With the introduction of Insider Circle, Ogilvy 360° DI now provides one of the most strategic and comprehensive set of social media offerings available,” noted John Bell, Managing Director. “Our strategy, training, research, influencer identification and word-of-mouth generation offerings allow major brands to develop and implement enterprise-wise social media programs.”
Irfan Kamal, Head of Products at Ogilvy 360° DI added, “One of the key benefits of this new platform is its ability to scale and measure word of mouth activation programs. By delivering an easy-to-use system with extensive analytics and invitation-only content, access and offers, the Insider Circle platform allows brands to build and scale measurable word-of-mouth generating relationships with hundreds or thousands of key influencers.”
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 70 markets. Named Large Agency of the Year by The Holmes Report and PRNews, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 29th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360˚ digital influence, corporate, technology and entertainment practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR also offers government affairs services through its subsidiary Ogilvy Government Relations. Ogilvy PR is part of the WPP plc, one of the world’s largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.