NEW YORK, September 20, 2011 -- Ogilvy & Mather is pleased to announce the appointment of Tom De Luca who will lead the effort to expand the agency’s social media solutions across businesses and into new markets.
Brandon Berger, Chief Digital Officer of Ogilvy & Mather, said: “As we continue to grow our digital capabilities across our network and integrate our offerings, social is becoming more important than ever in our ecosystem. We are committed to investing in this core area. Tom, who is a proven leader in social media, will continue to bolster our capabilities as we service our clients and drive our digital agenda forward.”
Tom De Luca is Chief Operating Officer of Ogilvy’s Social Media offering, driving the operations of a global team of social media experts and practitioners to deliver social media marketing across several industries. He reports into John Bell, Managing Director of Ogilvy’s 360 Digital Influence practice. Tom is joining Ogilvy from Warner Bros where he was the VP, Worldwide Interactive Marketing. He developed campaigns for well-known franchises including Harry Potter, Batman, Sex and the City, Gossip Girl and Vampire Diaries among many other WB properties and pioneered a groundbreaking partnership with Facebook allowing consumers to purchase Warner Brothers film properties on the site.
“Social media is ‘growing up’ in our business and in our clients’ businesses. We are learning how to sell and drive measurable business value. Tom not only knows how to apply integrated social media to solve real business problems but also how to add scale and expand operational use of social media. Social for Ogilvy needs to be in everything we do,” said John Bell, Managing Director, 360 Digital Influence, Ogilvy.
Speaking about his new role, Mr De Luca said, “I’m very excited to be joining Ogilvy and to have the opportunity to work with the best of the best of Fortune 500 brands. To see clients like Coca-Cola, IBM and UPS leaning forward in the social space signals a maturation of the medium.”
Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.
Ogilvy & Mather
For further information, please contact:
Mish Fletcher 917-691-3804