Sacramento, CA, November 7, 2002 — Ogilvy Public Relations Worldwide today announced the addition of e21 to its education client roster. E21 is a comprehensive high school reform effort shared jointly by the Sacramento City Unified School District and LEED (Linking Education and Economic Development) Sacramento, a non-profit organization dedicated to creating partnerships between education, employers, government and the community.
Touted as one of the nation’s most comprehensive school reform efforts of its kind, the five-year process breaks up the District’s nine high schools into “small learning communities” as a means of helping students succeed at higher rates, and putting them on the path to college, career and citizenship. Ogilvy PR was hired to develop the communication strategy that will engage parents, students, teachers, community members, business leaders, and elected officials around project implementation.
“This is an exciting effort with the potential to become a national model in school reform,” said Alicia Ritter, national education group head and a managing director in Ogilvy PR’s Sacramento office.
“Ogilvy PR was chosen because of their depth of expertise in community engagement, particularly with diverse populations,” noted Ted Fujimoto, co-CEO of the e21 reform team. “They understand that systemic change requires that affected communities become active participants in the process.”
E21 is funded in large part by the New York-based Carnegie Corporation as part of their $40 million Schools for a New Society initiative which seeks to improve the nation’s urban high schools. Sacramento was but one of seven school districts chosen nationally in October 2001 to receive the multi-year foundation support. Other foundations, as well as private and corporate donations, and the District will provide the locally-required match of funds.
Ogilvy PR’s National Education Group is comprised of communications experts from across the U.S. Network designed to work with education institutions and companies who want to do business with education. The Education Group brings together expertise in social marketing, distance learning, college financing and student lending, and education policy. Education Group clients include the California Center for Teaching Careers, READ California, TIAA-CREF, MasterCard, the University of Illinois Medical Center, Sun Microsystems (educational services), and the National Job Shadow Coalition.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide was named “Agency of the Year” in 2000 and 2001 by The Holmes Report and PR Week respectively. Headquartered in New York, Ogilvy PR partners with clients throughout the world from its offices in 60 markets across the United States, Europe, Asia, Australia, and Africa and through global affiliate relationships as part of WPP Group, the world’s largest marketing communications company. Ogilvy PR has specialty practices in Corporate, Entertainment, Health & Medical, Marketing, Public Affairs, and Technology. Its Technology Practice operates under the Alexander Ogilvy brand; the Entertainment Practice operates under the B|W|R brand. Feinstein Kean Healthcare is the firm’s wholly owned healthcare and biotechnology subsidiary. For more information, visit the Web site at www.ogilvypr.com.