Press Releases

Ogilvy PR Appoints Head of Consumer Brands, Melbourne

SYDNEY: May 22, 2012: Alex Kelly is returning to Ogilvy Public Relations after 10 years to become the consultancy’s first Head of Consumer Brands for its Melbourne office.

Kelly brings 12 years experience in below-the-line brand and reputation management for some of the world’s leading brands and corporate entities to Ogilvy PR. Her diverse experience spans an array of sectors including consumer technology, FMCG, banking and financial services, personal care, automobile, government and aviation.

Kelly rejoins Ogilvy PR after almost 10 years. Her last position with the firm was as an Account Director at Pulse (part of Ogilvy PR Australia) where she led a number of highly successful and award winning campaigns including the launch of the Xbox game franchise ‘Halo 2’, which was recognised globally by both Ogilvy PR and Microsoft as best in class.

Kelly joins Ogilvy PR from M&C Saatchi Melbourne. Prior to this, Kelly was General Manager of Edelman Worldwide Sydney where she was responsible for the direction and execution of client programs, strategy and business development. Prior to that, she spent five years with Weber Shandwick’s Sydney office.

Ogilvy Public Relations, Australia CEO Kieran Moore, said: “We always love welcoming back great talent and we’re excited to have one of the most experienced practitioners in the market return to the Ogilvy PR stable. “Alex is a first-class consumer and brand communication operator with a first-rate track record in strategic and creative campaign development,” Moore said.

Kelly will focus on the continued growth of the Ogilvy PR Melbourne team particularly in the consumer space. She will also work toward further integration between Ogilvy PR and Melbourne’s largest advertising agency, Badjar Ogilvy.

“Ogilvy PR has one of Australia’s most successful and cutting edge brand marketing offers in the Australian market, and I’m thrilled to be rejoining them. I’m looking forward to bringing my expertise to an already strong team on the ground in Melbourne, and maximising our presence and consumer marketing specialty offer in this market,” said Alex Kelly, newly appointed Head of Consumer Brands, Ogilvy PR Melbourne.

Ogilvy PR is a joint venture between WPP and STW Group, Australia’s leading marketing content and communications service group.

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For further information, please contact STWPR:
Sandra Renowden, on mobile: 0403 823 218