London - 3 June 2008 - Ogilvy PR London has been selected as Agency of Record for Embratur, the Brazilian Tourism Board.
Ogilvy has been chosen to showcase the diversity and affordability of Brazil as a holiday destination to UK holiday makers. The team will support Embratur’s consumer marketing and trade activities at key industry events including World Travel Market in November.
Chris Fuzinatto, Director of the Brazilian Tourist Office in London said, “Ogilvy PR London was a natural choice to implement and coordinate our UK activities because of their understanding of and passion for the travel sector as well as their proven experience in delivering results. We look forward to sharing our story so that people can discover the many hidden wonders of Brazil.”
“Embratur’s sponsorship of the London Bossa Nova Festival in early July will be a swinging start to our campaign,” said Rosie Robbins, travel and tourism specialist at Ogilvy PR’s Canary Wharf headquarters. “This free event will celebrate fifty years of the chilled-out Bossa Nova sound with acclaimed international musicians bringing a little bit of Rio to the South Bank.“
Each year more than 170,000 people visit Brazil from the UK and the number is increasing as more people see the fantastic range of vacations Brazil has to offer.
“Adding such an important and beautiful country to our growing travel portfolio strengthens our reputation for providing journalists with creative and interesting ideas for travel and lifestyle stories,” said Kerrin Roberts, Managing Director Ogilvy PR London. “Furthermore, our broadcast and digital specialists will bring the sights and sounds of Brazil directly to holidaymakers surfing the ‘net looking for exciting, adventurous new destinations.”
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 26th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy PR is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit www.ogilvypr.com.