San Francisco, CA — May 16, 2007 Brocade® (Nasdaq: BRCD) has selected Ogilvy Public Relations Worldwide (Ogilvy PR) as its agency of record in the U.S. Ogilvy PR will develop communications strategies for Brocade to drive corporate brand exposure with business and enterprise technology audiences, as well as campaigns to promote their technology and solutions leadership in storage area networks (SANs), file area networks (FANs), and next-generation corporate data centers. The communications programs will include elements of traditional media, social media and analyst relations.
"We are very excited about our partnership with Ogilvy PR and the complementary expertise they are bringing to our team," said Tom Buiocchi, Brocade Vice President of Worldwide Marketing. "We wanted an unbeatable storage technology team that understands the value proposition for data center management, as well as a firm that knows how to guide corporate reputation and thinks holistically about brands. This is an integrated team that also brought us a cultural match in their ability to innovate, be bold and collaborate. We found that perfect partner in Ogilvy PR."
"Brocade is a premier brand within the storage networking industry and the clear category leader within its chosen market segments," said Amy Messenger, managing director of Ogilvy PR's U.S. Technology Practice. "We are very excited to leverage that position to help them build greater brand recognition and visibility as they expand into high-growth adjacent markets. Brocade has an amazing story to tell, and we are proud to help them tell it."
Led by Ogilvy PR's Technology Practice, working closely with the Corporate Practice, the client relationship will be based in Ogilvy PR's San Francisco office. Work begins immediately.
Brocade is the leading provider of networked storage solutions that help organizations connect, share, and manage their information. Organizations that use Brocade products and services are better able to optimize their IT infrastructures and ensure compliant data management. For more information, visit the Brocade Web site at www.brocade.com or contact the company at firstname.lastname@example.org.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 26th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.