Ogilvy PR London starts 2009 with a key corporate technology win that builds on the agency’s global network force and London’s strength as a hub in the European region. The account for mobile operator Mobile TeleSystems (MTS), the largest mobile phone operator in Russia and the CIS, was won after a global competitive pitch at the end of last year. The London office will be instrumental in leading and coordinating corporate PR programmes and profiling drives.
“Following our agency review, we selected the team at Ogilvy PR based on the strength of their strategic thinking and approach as well as Ogilvy PR’s global credentials,” said Andrei Terebenin, Vice President of Corporate Communications at MTS.
“Focusing on multi-regional accounts completely plays to our strength as a network agency. MTS is also a key example of the recent development of an increasing number of new business opportunities coming out of emerging markets,” says Ogilvy PR’s Global Corporate Practice Director Kiersten Zweibaum.
“The win is an enormous success for our tech PR practice and builds on our telecoms and tech sector expertise,” adds Ogilvy PR’s London technology lead Clare Gibbins.
Won after a two-stage global pitch, the corporate retainer work for MTS, which services over 91 million subscribers in the fast growing Russia and the CIS markets, starts in February with account activities split between Ogilvy PR’s London and New York offices. Ogilvy PR will focus on intensive corporate positioning with influencers in Europe and the US supporting the company’s global outreach efforts.
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Mobile TeleSystems OJSC (“MTS”) is the largest mobile phone operator in Russia and the CIS. Together with its subsidiaries, the Company services over 91.33 million subscribers. The regions of Russia, as well as Armenia, Belarus, Turkmenistan, Ukraine, and Uzbekistan, in which MTS and its associates and subsidiaries are licensed to provide GSM services, have a total population of more than 230 million. Since June 2000, MTS’ Level 3 ADRs have been listed on the New York Stock Exchange (ticker symbol MBT).
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