San Francisco, CA, February 6, 2006 — Ogilvy Public Relations Worldwide (Ogilvy PR), a leading global communications firm, today announced the addition of three new clients to the agency’s technology roster. Biometric Security, AlertSite and PortAuthority Technologies are among the latest companies to select Ogilvy PR’s technology practice for comprehensive communications campaigns.
“Our technology practice brings deep and long-standing experience in the enterprise IT and security markets, and we are delighted to leverage it for our new clients,” said Luca Penati, managing director, Ogilvy PR Global Technology Practice. “Our clients are in high-growth sectors and require specific expertise that can be tapped globally. We’re seeing an increasing number of technology companies recognizing the advantages of a fully integrated, global communications effort.”
Based in Chertsey, U.K., Biometric Security Ltd. markets VoiceVault, a biometric voice verification system resulting from more than over 154 man-years of research and development. VoiceVault uses spoken words to take vocal measurements of an individual’s vocal tract, and with sophisticated algorithms, converts these vocal measurements into a voiceprint – a unique digital representation of an individual’s voice.
In the coming months, Ogilvy PR will work with Biometric Security to introduce its cutting-edge security technology into the U.S. and European markets, and generate interest in voice verification as a solution for enterprise network security. The agency is managing the global account from its London office, with the U.S. program centered in its Washington, D.C. office.
AlertSite, a Coconut Creek, Fla.-based provider of Web performance measurement, systems monitoring and security scanning services that ensures a customer’s critical Web-based services are always available and running at peak performance, has selected Ogilvy PR to raise the company’s profile within the marketplace by touting its first-in-class customer service.
With a team based out of its Washington, D.C. office, Ogilvy PR will provide media relations, customer communications and press material development services to AlertSite. “Ogilvy PR came to us with the best opportunities and creative thinking to enhance our position in the marketplace through strategic public relations efforts,” said Ken Gross, AlertSite president and CEO. “We look forward to working with Ogilvy PR to help to underscore our customer commitment and differentiate us from other performance measurement solutions.”
Finally, PortAuthority Technologies contracted Ogilvy PR for a public relations campaign to help raise the visibility of the start-up company and its executives. The unique combination of technology expertise and a public affairs heritage separated Ogilvy PR from the competition and led to winning the account with this innovative security company. With research and development in Israel and U.S. headquarters in Palo Alto, Calif., PortAuthority Technologies has developed enterprise security solutions that reliably and accurately control the unauthorized distribution of sensitive information ensuring data privacy, confidential information protection and policy compliance.
Ogilvy PR will work closely with PortAuthority Technologies to capitalize on trends in the marketplace and leverage customer stories that will position the company as a thought leader in network data protection through a combination of speaking opportunities, contributed articles and award submissions coupled with ongoing product and customer announcements.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 25th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), healthcare, social marketing, technology, public affairs and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide “2003 International Agency of the Year”; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world’s leading communications services groups (NASDAQ: WPPGY, http://www.wpp.com/). For more information, visit our Web site at http://www.ogilvypr.com/.