Press Releases

Ogilvy Public Relations Worldwide and Dutko Group Companies Announce New Strategic Partnership

Firms Will Share and Jointly Pursue Government Affairs/Public Affairs Clients

Washington, DC, January 6, 2003 — Ogilvy Public Relations Worldwide, the world’s 8th-largest public relations network and the Dutko Group Companies (DGC), Washington’s leading independent public policy management firm, today jointly announced a strategic alliance to share and pursue public affairs and government affairs clients. The partnership brings together the global public affairs expertise of the Ogilvy Public Relations Worldwide network with the federal and state government affairs expertise of DGC, which has branches in Boston and Denver in addition to its 55-person operation in Washington.

Robert Mathias, the managing director of Ogilvy PR’s 130-person Washington office, and Mark Irion, the president of DGC, announced that the two firms will combine resources and contacts to generate business in such key public policy arenas as health care, national security, homeland security, energy, and the environment. Effective immediately, each firm will make its expertise available to the other’s client base while pursuing new clients collectively.

“The partnership with DGC fulfills a goal of the entire Ogilvy PR network to provide our clients with access to top level lobbying and direct government relations expertise at both the national and state levels,” noted Marcia Silverman, Ogilvy PR’s CEO. “This is good for our clients, good for our people and good for our business. We will now have complete access to one of the most respected and influential federal and state government affairs firms in the U.S. We couldn’t be more thrilled,” Mathias added.

DGC’s Irion noted that for the first time in its 21-year history, the firm’s clients will have access to a public affairs network capable of shaping the debate in capitals and markets across the U.S. and around the world. “DGC’s clients will benefit enormously from Ogilvy PR’s on-the-ground expertise in media relations, third-party ally development, coalition building, issue advertising and other communications disciplines. We’re forging a completely integrated, comprehensive government-public affairs capability. This is a ‘win-win’ proposition for all parties: Ogilvy PR, its clients, DGC, and our clients,” Irion said. In addition to its flagship Washington, DC office, Ogilvy PR’s public affairs practice has offices in such key political centers as Brussels, Beijing, and Sacramento. “The culture at Ogilvy PR very much mirrors DGC’s,” Irion said. “They’re thoroughly professional, thoroughly bipartisan and thoroughly committed to client service.”

The Dutko Group, DGC’s federal lobbying arm, has consistently been ranked in the top ten of FORTUNE magazine’s power ratings of Washington government affairs firms. DGC also includes the firm Kaufman, Pattee, Branstad, and Miller (K*N*P), that specializes in state-based government affairs and partnership-building with governors. K*N*P was founded by DGC senior managing partner Ron Kaufman, the former White House political director for the first President Bush, and Craig Pattee, a senior appointee in the previous Bush Administration’s Education Department. Other K*N*P partners include former governors Terry Branstad (R-IA) and Bob Miller (D-NV). As part of the new alliance, the public affairs practice within Ogilvy PR will absorb the executives and clients from the DCS Group, DGC’s communications boutique. Moving to Ogilvy PR will be senior vice president Chris Fillip, a health policy specialist; senior vice president Timothy Gay, a business development specialist; and vice president Joe Wagner, a cultural affairs and non-profit specialist. Such DCS clients as Berlex and its US sister companies of Schering AG Germany, the Carpet and Rug Institute, the American Public Works Association, the Eckerd Corporation, and Birthright Israel will now be served as clients of Ogilvy PR’s public affairs practice.

“We have come to rely on the strategic thinking and expert advice of the Dutko Group Companies. Their affiliation with Ogilvy, an agency I have known and admired for years, is a powerful combination that will benefit us tremendously going forward,” said Frank Hurd, vice president and chief operating officer of the Carpet and Rug Institute.

“This is just a great fit for both groups,” said Jamie Moeller, Ogilvy PR’s global public affairs practice head. “We are delighted to add Chris’, Tim’s and Joe’s expertise to our roster and we look forward to joining with DGC on many collaborative assignments this year and beyond,” Moeller added.

Gay, who in 1990-91 functioned as director of business development and marketing for Ogilvy PR’s public affairs practice, will serve as liaison between the two companies.

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About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 24th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), health & medical, social marketing, technology, public affairs, government relations and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide 2003 International Agency of the Year; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, the world’s largest marketing communications company (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.