New York, NY, May 14, 2002 — Ogilvy Public Relations Worldwide, the nation’s 8th largest full-service public relations agency, has announced the formation of its sixth practice area, Entertainment. The practice supplements and complements Ogilvy PR’s existing practices in Corporate, Health & Medical, Marketing, Public Affairs, and Technology.
Ogilvy PR entered the entertainment field in 1999 with the acquisition of B|W|R, with offices in Los Angeles and New York. The Practice will go under the name, B|W|R. The unit has two full-time event producers, senior vice presidents in each of the specialty areas and qualified staffing at all levels among its more than 80 staff members.
Specialty areas for the Entertainment Practice include trade and consumer media relations for corporate and celebrity clients; talent representation; event production and marketing; corporate sponsorship outreach; celebrity recruitment and management; hospitality/travel public relations; and creative and collateral development.
In making the announcement, Ogilvy PR chairman and CEO Bob Seltzer said, “We’ve formed the Entertainment Practice for two primary reasons—to mimic the entertainment industry’s expansion across many sectors such as, news, sports, technology, luxury and lifestyle marketing, and second, to expand this capability throughout our global network. By bringing together B|W|R’s strengths with some of the special experience of Ogilvy PR team members in one practice, we’ll be much better able to serve both our entertainment clients and our traditional clients seeking alliances with the entertainment industry.”
Ogilvy PR’s current entertainment roster comprises more than 150 talent clients including Ben Affleck, Brad Pitt, Renee Zellweger, and Reese Witherspoon; the entertainment unit has run winning Oscar campaigns for three of its clients in the past three years: Jennifer Connelly (2001), Benicio Del Toro (2000) and Hilary Swank (1999). The practice currently handles a number of hit TV shows including Malcom in the Middle and Bernie Mac, as well as travel clients such as Beaches/Sandals Resorts and corporate clients such as Perrier and BMW Designworks.
The Entertainment Practice will be led by Henry Eshelman, who also heads the corporate entertainment group. Cindy Guagenti will run the talent unit, and Paulette Kam, will oversee the consumer and lifestyles products unit. Each has been with B|W|R for at least 15 years. The practice’s annual revenues for 2002 are expected to be more than $10 million.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide was named “Agency of the Year” in 2000 and 2001 by The Holmes Report and PR Week respectively. Headquartered in New York, Ogilvy PR partners with clients throughout the world from its offices in 60 markets across the United States, Europe, Asia, Australia, and Africa and through global affiliate relationships as part of WPP Group, the world’s largest marketing communications company. Ogilvy PR has specialty practices in Corporate, Entertainment, Health & Medical, Marketing, Public Affairs, and Technology. Its Technology Practice operates under the Alexander Ogilvy brand; the Entertainment Practice operates under the B|W|R brand. Feinstein Kean Healthcare is the firm’s wholly owned healthcare and biotechnology subsidiary. For more information, visit the Web site at www.ogilvypr.com.