Press Releases

Ogilvy Public Relations Worldwide Announces Three Senior Additions to its Technology Practice

Appointments Reinforce Agency's Commitment to Providing Clients With Seasoned Technology Communicators Who Counsel Beyond Technology

SAN FRANCISCO, CA, September 5, 2007 – Ogilvy Public Relations Worldwide (Ogilvy PR), a leading global communications firm, announced today that Siobhan Aalders, Nick Ludlum and Ian Yellin have joined the agency's global Technology Practice.

"2007 has already proven to be a year of tremendous growth for Ogilvy PR's Technology Practice, with our technology clients requiring a broad range of skill-sets—from digital media to corporate counsel. We want our senior talent to mirror those needs: it is what we call moving beyond technology," said Luca Penati, managing director of Ogilvy PR's Global Technology Practice. "All three of our new hires have incredible experience in a variety of disciplines and technology sectors making them valuable assets to the entire Ogilvy PR network. Our clients are already benefiting from their expertise."

Siobhan Aalders has been named a senior vice president in Ogilvy PR's New York office, bringing more than 15 years of strategic communications experience in global issues management with a strong focus in technology and media relations. Aalders' client assignments have included some of the world's most notable technology brands in personal computing, software, consumer electronics and internet technologies. Aalders also brings foreign affairs experience, having counseled non-governmental organizations, such as the UN Refugee Agency, UNHCR and the United Nations Children's Fund, UNICEF.

Coming on board as a vice president in Ogilvy PR's Washington, D.C. office, Nick Ludlum is a proven technology public relations professional with experience shaping and implementing communications strategies for multinational corporations and innovative start-ups. Ludlum has counseled clients across multiple technology categories including consumer electronics, software and networking. He specializes in developing thought-leadership campaigns that drive exposure in high-profile technology and national business publications.

Ian Yellin has been named as a vice president in Ogilvy PR's San Francisco office, bringing over a decade of technology corporate communications experience, having managed million-dollar campaigns for Fortune 500 companies and launched dozens of fast-growth start-ups. Yellin brings deep experience in enterprise software, networking and storage to the Ogilvy PR Technology Practice and has a passion for emerging technologies. His experience serving in both in-house corporate communications roles and within PR agency settings has enabled him to hone top-notch client service skills.

All bring valuable contributions to the expanding Technology Practice, and continue to provide superior counsel and strategic planning to Ogilvy PR clients across the entire global network.

About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world.  In its 26th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices.  The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively.  Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY,  For more information, visit our Web site at

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Rachel Foltz
(202) 729-4208