Washington, D.C., January 22, 2008 — Ogilvy Public Relations Worldwide (Ogilvy PR), a leading global communications firm, announced today two significant hires to its 360° Digital Influence team, Virginia Miracle as Senior Vice President and Head of Digital Strategy and Adriana Gascoigne as Vice President of Digital Strategy in California.
"Our Digital Influence team has taken off with our clients. Why? Our approach to digital word of mouth that leverages social media is truly relevant to communicators and marketers who need to innovate today," said John Bell, managing director of 360° Digital Influence. "Virginia and Adriana are both leaders in digital and word of mouth. We couldn't be more excited to have them join our global team."
Miracle joins as a Senior Vice President and Head of Digital Strategy. Based in Washington, DC, Miracle will oversee the strategy team's creative employment of the power of personal media to influence brand experiences online. She has proven experience in viral, evangelist and influencer marketing techniques. Prior to joining Ogilvy PR, Miracle served as Director of Word of Mouth Marketing with Brains on Fire, a naming and identity agency, where her responsibilities included heading up the client services organization, leading the developing Word of Mouth Marketing practice group, and shepherding the award-winning Fiskateers crafting ambassador movement. Previously, Miracle served in Corporate Strategy, Online Advertising, and Word of Mouth Marketing with Dell, Inc. A frequent speaker and blogger, Miracle served on the first elected Board of Directors with the Word of Mouth Marketing Association and is believed to be the first person at a Fortune 50 company to hold a word of mouth marketing title.
Gascoigne is Vice President of Digital Strategy for California and is based in Ogilvy PR's San Francisco office. She will spearhead digital word of mouth and social media strategy for California. Gascoigne brings deep experience in digital public relations, marketing and social media strategy. Most recently, Gascoigne served as Vice President of FutureWorks Media. Her responsibilities included managing the implementation and execution of all marketing communications activities, client blog creation and vlog production, strategy and execution of client social media campaigns, blogger and vlogger relations, production of customized company social networking profiles, production of client promo viral videos and serving as a video blog host for a variety of sites, including Bubblicious, AlwaysOn, MeeVee and BuzzShout. In addition, Gascoigne writes for her own, daily tech blog, is the founder of Girls in Tech-an organization which caters to influential young women working in the technology industry and is a seasoned speaker for industry conferences, such as The Web Video Summit.
Both will bring valuable contributions to the expanding 360° Digital Influence team and continue to provide digital insights and strategic planning to Ogilvy PR clients across the entire global network.
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About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 26th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy PR is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit www.ogilvypr.com.