New York, N.Y., June 9, 2009—Ogilvy Public Relations Worldwide (Ogilvy PR), an integrated global communications firm, was recently honored with the coveted Silver Anvil Award of Excellence and a Bronze Anvil Award from the Public Relations Society of America (PRSA). The Anvil Awards recognize organizations which have successfully demonstrated outstanding achievements in strategic public relations planning and implementation, as well as superior performance in the design and execution of an individual tactic within a broader public relations program. Winners of the awards were recognized during the 2009 Silver Anvil Awards Evening, held June 4 in New York City.
Ogilvy PR received the 2009 Silver Anvil Award of Excellence for Bayer Female Healthcare’s YAZ: Step Up and Go Beyond campaign in the Marketing Consumer Products Health Care category. This fashion campaign challenged aspiring designers to step out of their comfort zones and go beyond by re-designing a new YAZ pill case and transforming it into a fashion accessory. To elevate visibility, YAZ recruited Nina Garcia of Project Runway to judge, awarded a fashion scholarship to the winner and held the contest in partnership with Step Up Women’s Network. Upon completion, media and digital results exceeded expectations and contest entries surpassed goals by 193%.
Ogilvy PR received the 2009 Bronze Anvil Award for Lenovo’s Powering the World’s Biggest Idea campaign in the Social Media category. In a creative campaign, Ogilvy enlisted 100 athletes from around the world to use Lenovo technology to blog about their 2008 Olympic Games experience – and their unedited, unproduced voices reached over 14 million people, demonstrating the efficacy of the Lenovo IdeaPad and strengthening Lenovo’s reputation as a global technology company connecting people in powerful ways.
“With these awards, Ogilvy PR not only joins an elite group of winners of our profession’s most prestigious award, but also helps showcase the value of public relations to the organizations we represent and the communities they serve,” said PRSA Chair and CEO Michael Cherenson, APR.
The Silver Anvil Awards program has grown in scope and stature since its inception in 1946, and awards are now given in 59 categories and subcategories. The Bronze Anvil Award was created by PRSA in 1969 to recognize outstanding public relations tactics—the individual items or components that contribute to the success of an overall program or campaign. Entries are judged by teams of PRSA members — and industry experts who have specific category knowledge—across the nation.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 28th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360˚ digital influence, corporate, technology and entertainment practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR also offers government affairs services through its subsidiary Ogilvy Government Relations. Ogilvy PR is part of the WPP plc, one of the world’s largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.
About the Public Relations Society of America (PRSA)
The Public Relations Society of America, headquartered in New York City, is the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 109 Chapters and 10 Districts nationwide, and 20 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 302 Chapters at colleges and universities throughout the United States, and one Chapter in Argentina.