New York, NY, May 13, 2004 — Ogilvy Public Relations Worldwide was named International Agency of the Year last night at the Sabre Awards, an industry-leading event conducted by The Holmes Report. This marks the fourth consecutive year that Ogilvy Public Relations Worldwide has been awarded with “Agency of the Year” status.
Ogilvy PR was noted for its global strength, especially in Asia, where, “Ogilvy has the strongest network in the region,” said Paul Holmes, President and CEO of The Holmes Report.
“Being given such an award is a true testament to the great people we have in all of our offices around the world,” said Marcia Silverman, chief executive officer of Ogilvy Public Relations Worldwide. “I am proud of our account teams, who consistently produce top quality work, across all geographies.”
In addition to the International Agency of the Year recognition, Ogilvy PR was awarded with the top honor for a campaign, the Best in Show. Selected from winning campaigns from more than 50 categories, The Heart Truth campaign was chosen as the best PR program of the year.
“If you became aware of the ‘Red Dress’ phenomenon during 2003, thank the folks at Ogilvy,” said Paul Holmes. “Working for the National Heart, Lung, and Blood Institute as an effort to raise awareness of heart disease in women, the firm hit on the idea of the red dress as the symbol of the campaign, and created a social phenomenon that permeated the culture, from Fashion Week in New York to your favorite TV talk shows, and found itself on the cover of Time magazine.”
The Heart Truth campaign also won in the category of Marketing to Women. Prior to the start of the campaign, only 34% of women spontaneously listed heart disease as women’s leading cause of death. One in three women dies of heart disease, eight times more than breast cancer. Misperceptions about the disease abound, including the belief that it’s only a man’s disease. Less than one year after the campaign launch, the awareness level for women has increased to 46%.
To complete the awards celebration, Ogilvy Public Relations Worldwide won in the category of Integrated Marketing for work with the American Red Cross and the Save a Life Tour. Ogilvy PR teamed with OgilvyOne and Uniworld to create a seamless integrated marketing campaign launching the largest blood donor initiative for the American Red Cross.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 24th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), health & medical, social marketing, technology, public affairs, government relations and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide 2003 International Agency of the Year; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, the world’s largest marketing communications company (NASDAQ: WPPGY, http://www.wpp.com/). For more information, visit our Web site at http://www.ogilvypr.com/.