Chicago—October 14, 2008—ProChile, the trade commission of Chile, has selected Ogilvy Public Relations Worldwide (Ogilvy PR) as its global agency of record for a multi-year engagement. Ogilvy PR will develop communications strategies to position the Chilean country brand in eight countries and will also provide Chile with messaging, media relations, digital communications and digital influence, support and counsel for events, trade shows, partnerships and sponsorships.
“This is the first time ProChile has ever hired an agency for an integrated campaign across the globe,” said Oscar Proncoso Munoz, Chief of the Country Image Department of ProChile. “We set out to find a public relations partner that has a deep understanding of Chile and our brand and could help us create and execute a leading and innovative campaign. Ogilvy PR’s global reach and reputation as the leading branding agency across the globe is key to our success”
“We are thrilled to be working with ProChile and promoting the country’s unique attributes to the world,” said Sandra Saias, executive vice president, Global 360° Channel Planning, Ogilvy PR. “We look forward to the challenge of furthering their leadership position in the marketplace and helping them to build wider brand recognition and visibility.”
The campaign will focus on promoting Chile’s leadership in three areas: exports of Chilean products, tourism and promotion of foreign investment. Led by Ogilvy PR’s Consumer Marketing and Corporate Practices, the client relationship will be serviced from Ogilvy PR’s Chicago, Santiago, London, Beijing, Tokyo, Madrid, Mexico City and Dusseldorf offices. Work begins immediately.
ProChile, the Trade Commission of Chile, is part of the General Directorate of International Economic Affairs of Chile’s Ministry of Foreign Affairs. It is responsible for implementing and enhancing Chile’s trade policy. ProChile’s mission is to provide support to small and medium-sized enterprises, helping to encourage and diversify exports of Chilean products and services by increasing the number of export markets and companies. It does so by providing the necessary tools to aid Chile’s economy in its process of going international. ProChile’s Trade Offices and Agencies are located in over 35 countries, covering 90 percent of the destination markets for Chilean exports. For more information please visit www.chileinfo.com.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 27th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy PR is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.