ATLANTA, GA – November 27, 2007 – Ogilvy Public Relations Worldwide (Ogilvy PR) announced today that Steven Rice has joined the Atlanta office as an account director. In this role, he will provide public relations support to the firm’s local, regional and national consumer and healthcare clients.
With more than 12 years of brand and reputation management experience within the consumer, entertainment, hospitality, restaurant and lifestyles markets—acquired from working with high-profile clients, including Fed Ex, Cartoon Network and Comedy Central—Rice has already proven to be an asset to Ogilvy PR’s Atlanta team.
"Steven’s broad experience from the entertainment to lifestyle markets makes him a great addition to our diverse and talented team," said Mickey G. Nall, Managing Director of Ogilvy PR’s Atlanta office. "We're thrilled to have him on board."
Rice will leverage his entertainment branding and outreach background to generate innovative and out-of-the-box ideas for media opportunities for the agency’s current clients. His entertainment expertise includes, working at Cartoon Network as the Senior Director of Public Relations where he played a pivotal role in launching the “Adult Swim” block for the network. Rice was also responsible for generating brand awareness and media outreach for programs including: “Scooby Doo,” “The Power Puff Girls” and “The Family Guy.”
Prior to joining Ogilvy PR, Rice utilized his hospitality and food public relations and marketing communications experience as a PR consultant for several food and hospitality clients, including the Atlantic Hotel and Restaurant and The Seminole Hard Rock Casino and Hotel.
In addition to Cartoon Network, Steven was the Director of Public Relations at The Itsy Bitsy Entertainment Company where he launched, initiated and supervised brand strategies for the “Teletubbies.” His efforts resulted in $500 million in revenue for the company.
Rice holds a bachelor of arts in communications from Marist College.
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About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 26th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy PR is part of the WPP Group, one of the world’s largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.