(17 June 2011– Hong Kong) Wines of Chile, the organisation which represents more than 100 wineries in Chile, has appointed Ogilvy Public Relations Worldwide as its public relations agency of record in the region after a five-way competitive pitch.
Ogilvy PR will manage the corporate communications, sponsorship and media relations programs for Wines of Chile to strengthen and promote the image of Chilean wine across Asia with the initial campaign focusing specifically on Hong Kong, Mainland China, Japan and South Korea. Ogilvy PR’s Hong Kong office will serve as the regional hub for the Wines of Chile PR program.
“We appointed Ogilvy PR due to the agency’s strong PR expertise in the wine and travel industry, its creativity and its unparalleled Asia Pacific network,” said Mr. José Luis Valenzuela, Europe & Asia Area Manager of Wines of Chile. “Wines of Chile is an organization committed to promoting the quality and image of Chilean wine throughout the world. Ogilvy PR is charged to help establish our presence in the region and expand our distribution network to maintain our leading position in the market.”
About Wines of Chile
Wines of Chile is an organization committed to promoting the quality and image of Chilean wine throughout the world. It has offices in Santiago, London, and New York, as well as representatives in Canada and Brazil, and also works closely with ProChile to develop and offer promotional and educational programs in Asia, Latin America and Europe. Wines of Chile’s 102 member wineries belong to the Trade Association Vinos de Chile which represent 95% of Chile’s bottled wine exports.
For details of Wines of Chile, please visit http://www.winesofchile.org.