Event Date: June 20, 2012
EVP, NY Head of Social@Ogilvy Gemma Craven will present at this event.
Social Media and Your Organization: Solving 5 Key Challenges For Today's Business
Today, one in every six minutes we spend online is spent in social spaces. We spend 405 minutes a month on Facebook, which if it was a country would be the third largest in the world. 62 percent of Fortune 500 companies now have an active corporate Twitter account. It is clear, social media is more than a fad, it is here to stay among both consumers and the business community. Yet in a recent IBM study, CMOs cited lack of preparedness for social media as their second most pressing concern today.
It is clear, social media is no longer the responsibility of one department within the organization. The integration of a watertight social care strategy to monitor and engage in social media communications, including sentiment analysis, and providing access to agents through social spaces, is just one of the many business challenges that social media presents to today’s business leaders.
This hands-on presentation will cover social customer care best practices and look at 5 key challenges facing the modern enterprise with the continuing integration of social media across the business world. It will cast a cross-departmental view on common questions around social media, giving practical advice on how to solve them and present a point of view on the business transformational opportunities the new social web presents to all ACE attendees.