Event Date: April 18, 2012
SVP, Strategy+Planning, Rohit Bhargava will present a keynote speech.
SVP, Social@Ogilvy, Rachel Caggiano will present "Interactive Clinic: PR Measurement in the Early Stages of a Reputational Crisis
The one-day PR Measurement Conference is packed with practical lessons in measurement—from measuring traditional media relations efforts and social media to linking PR efforts to business objectives and measuring effectiveness of employee communications. You will also learn how to measure the effect of a crisis on your brand's reputation and how to identify and engage with the influencers in your market.
The interactive setting is designed to allow ample time to ask questions during panels. And, as a bonus, we'll provide an Executive Summary covering the key points of each session to all attendees following the event. Join us for an information-packed day of learning, discovering and networking.