Upcoming Appearances

The Rise of Accidental Spokespeople: Managing PR in a World Where Anyone Can Speak For You

Event Date: April 30, 2009

Teleseminar: One of the most noticeable effects that social media has had on the world of public relations is that the idea of brand spokespeople has become much more complicated. Not only can anyone from passionate customers, determined detractors or evangelical customer service employees start speaking for your brand, your choices for spokespeople can just as easily be criticized or backfire when placed under the lens of bloggers and social media. So how do you manage who speaks for your brand in a world where anyone can do it?