Event Date: February 16, 2012
EVP, 360 Digital Influence Gemma Craven will present on a panel for the session "We all have Influence Somewhere: The Next Great Social Media Transformation" at Social Media Week in New York.
Thursday, February 16, 2012
Business & Innovation Content Hub at Ogilvy
636 11th Avenue
New York, NY 10036
Influence measures based on social data are creating new opportunities to identify and activate influential people by their interests, passions and affiliations. As the line between Friends and Trusted Strangers blurs, engaging with influential people provides avenues to spread messages, deepen customer relationships, and perform research in real time.
In this session, a panel of senior marketers will discuss the science and philosophy behind Influence, and why used properly it is an essential tool for building rich engagements and brand loyalty.