Scott Kronick joined Ogilvy Public Relations in New York in 1987. Today his public relations expertise spans both the United States and Asia Pacific region. Scott was appointed the Regional President and CEO of Ogilvy Public Relations starting in 2014, after having served for four years as the President of Ogilvy PR, North Asia.
As one of the two founding members of Ogilvy PR in China, Scott plays an instrumental role in the leadership and management of the China operation. Today, Ogilvy PR is the one of the largest and most influential public relations firms in China.
In addition to consulting many of the world’s most respected brands on their China communications strategy, Scott counsels Chinese companies in their endeavors to develop global brands. He also works with various Chinese officials on their communications skills.
Scott writes frequently on public relations and international business issues for such publications as the South China Morning Post, Washington Post, The Wall Street Journal, Campaign, Ad Age China, China Business Review, PRWeek, PR Magazine, and China Daily. In 2008 Scott was featured in a book about long-term residents of China entitled “My Thirty Years in China.”
In addition to his many accomplishments, Scott has been the recipient of the Individual Achievement SABRE Award in 2012, China International PR Association's Lifetime Achievement Award in 2010, and was named "PR Agency Head of the Year" in 2008 at the Asia Pacific PR Awards. Under his leadership, Ogilvy PR was named "Asia Pacific Consultancy of the Year" by The Holmes Report in 2009, "PR Consultancy of the Year" at the Asia Pacific PR Awards in 2008 and "Network of the Year in Asia Pacific" by PRWeek in 2002.