Healthcare

The pharmaceutical and biotech arena has become one of the more complex markets for companies to navigate. Rising competition means brands are finding it more difficult to stand out in the crowd. Increasing regulatory scrutiny means firms must address new challenges and issues. In addition, a more knowledgeable patient community means people are armed with more information about the diseases they have and the medicines they take - but are more skeptical about pharmaceutical practices and drug safety.

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Super Bowl Ad-stravaganza, Day 4: Teleflora and the Sense of Giving by Layla Revis  - Click photo to view commercial I can tell you this much. I sure do love flowers, but I won’t sleep with you just because you giv...
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Are Social Media Ethics About Actions or Intentions? by John Bell  - What is your social strategy? Are you trying to increase the amount of positive consumer generated media (CGM) for your brand or are you trying to inspire and manage brand advocacy?
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The Year of Political Risk by Rory Davenport  - We are quickly approaching the Year of the Dragon, an auspicious year in Asian culture. But what about here and in other places around the world? The World Economic Forum recently released ...
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