Event Date: October 2, 2013
Ogilvy PR's SVP, Social Marketing Trish Taylor will be presenting on the panel, "Collaborating for the Greater Good," at Adweek DC on October 2nd.See panel description below.
What happens when multiple entities, in some cases competitors, come together to create a campaign for the greater good? How do they successfully create a social movement that changes people’s behaviors, attitudes, and lives? The panel will include speakers from the client side, the nonprofit, and the agencies involved. They’ll discuss their campaign—the challenges, the successes—providing a case study for a successful collaboration.