Upcoming Appearances

Neuroscience and the Art of Persuasion

Event Date: June 19, 2013

Ogilvy PR's global CEO Chris Graves is hosting a virtual discussion Wednesday, June 19th at 5:30pm BST (12:30pm ET) with the Future of Storytelling via Google Hangout. To tune in, join their Google Plus Circle: https://plus.google.com/events/c6jq7tn4eho3i9864mlnk068r7s. More information below.

You sense the tension every day. People are dividing into tribes that do battle through angry messaging and "proof" the other side are idiots or liars. Real life experience from politics, to academia to kitchen debates remind us how difficult it is to genuinely change
someone's mind. Is it possible that there is a solution based in more effective narrative? Can storytelling change intractable views? Let's hangout with a few scientists and behavioral experts and find out.

Join Ogilvy Public Relations global CEO Christopher Graves, and the Future of StoryTelling founder (FoST) Charlie Melcher, along with behavioral expert Jason Reifler (Assistant Professor of Political Science at Georgia State University) and noted author and social psychologist Melanie Green (Assistant Professor of psychology at UNC Chapel Hill) for a Future of Storytelling Google Hangout on June 19 at 12:30pm ET.

The session will delve into what research has revealed regarding
confirmation bias, motivated reasoning and the "filter bubble"-- in
short why we only accept what we already believe and discount all
attempts to change our mind. Reifler has done fascinating research
into the role of identity and persuasion and can tell you what appears to work if your goal is changing minds. Green studies the power of narrative to transport audiences, and through that journey, change minds.

The panel is hosted by the Future of StoryTelling (FoST), an
invitation-only conference that gathers the most distinguished thought leadership leaders and practitioners from the business, creative and tech communities to explore how technology is changing the way we communicate and tell stories. FoST will be broadcasting the panel discussion via Google Plus, with more than 350,000 followers. To tune in, join their Google Plus Circle:

The Future of Storytelling