360° Digital Influence

Nearly the entire world is online. With millions of virtual watercoolers to choose from, how can a brand identify the best channel for getting out its message?

Ogilvy PR's 360° Digital Influence program clarifies the digital channels and web sites that are most effective at reaching target audiences — then provides "road maps" to engage and influence them.

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FAQ’s about Twitter Strategy and Public Relations by Kristin Foster  - With an audience of over 130 for last week’s Bulldog Reporter Webinar on Twitter, we had some great questions.
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Measuring Word of Mouth by Smiles by John Bell  - The Weinermobile at WOMMA: Wow! (Me, Alana Kalin - Hotdogger, and David Armano) Why the Oscar Meyer Weinermobile is a cool word of mouth marketing "vehicle" I got t...
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Got Controversy? Why Your Brand Needs One Today by Rohit  - A recently released book that I contributed to asked the question with it's subtitle, "why don't they get it?" It's a fitting question today, as brands are often divided into those that understand.
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