May 15, 2013, Shanghai - Ogilvy Health announced today that Cheuk Lee has been appointed to the newly created position of Regional Director Medical Education, Asia Pacific. Ogilvy Health’s current offers reaches across Asia Pacific with hubs in China, Korea, Japan, India, Hong Kong, Singapore and Australia. Cheuk will lead the strategic medical education offering for Ogilvy Health across the region with an emphasis on North, East and South East Asia. He will be based in Shanghai.
Cheuk comes from the IPG network in the Asia Pacific region, where he was most recently General Manager of McCann Complete Medical China. As the medical communications lead within that network, he anchored innovative opinion leader shaping strategies for some of the most eagerly awaited new product launches regionally and locally across several major therapeutic areas.
Cheuk will join the core regional team of Ogilvy Health led by Rohit Sahgal (Regional Director Asia Pacific) and which already includes Sebastien Boisseau (Regional Director Insights & Strategy)and Pete Smith (Regional Director Innovations & Creative)to create a unique specialist agency model that seamlessly services the needs of global/regional/local clients, across Rx-OTC-Nutrition & Wellness in Asia Pacific.
“Cheuk will represent the innovative medical education solutions that accentuates our clients’ brand value and proposition to the medical community. He has the pulse on the intricacies of effectively aligning authoritative thought leadership, advocacy with brand strategies in critical markets such as China, Korea and Japan. With Cheuk’s addition to the team, Ogilvy Health is fully enabled as the leading 360 health specialist agency in Asia Pacific,” said Rohit Sahgal on Cheuk’s appointment.
“The Ogilvy Health Asia Pacific team is where some of the most exciting work in the world is being done,and is recognized as a pioneer in the work of new-age health innovation. I genuinely feel privileged to be part of this team and excited by the prospects that await us. The addition of Med Ed integrated with the full 360 power of Ogilvy & Mather is going to open a new era of specialist communication” said Cheuk on his being a part of the Ogilvy Health AP network.
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For further information, please contact:
Ogilvy & Mather Asia Pacific
Mobile: +65 8525 9226
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