Last week I attended an all day training seminar on Google Analytics in order to hone my skills with this fabulous FREE web site analytics tool offered by Google. …

Okay, I admit, I have no idea who it will be.  One rumor has it that the candidate will be announced Thursday morning.  Another has it that Obama will wait…

Public Relations Is Changing. You've probably heard about it. It goes something like this: The consumer is in charge. Trust in media falls. Trust in word of mouth rises. Now there's traditional media, new media and consumer-generated media. Media explodes.

A lot has been written about this particular Olympics being the first "Web 2.0 Olympics." Considering that the Olympics happen every 4 years, it's not surprising that consumer generated…

As personal media continues to grow and more individuals post their own content online, the practice of public relations and definition of the media is expanding.

There is a myth in marketing today that many people blindly believe about sponsoring events ... that you always need exclusivity. The benefits of being an exclusive sponsor are easy…

Riding the Waves of Corporate Social Responsibility "Corporate responsibility" is the new management buzzword, but for some communicators it can be a difficult wave to ride.

Personally I am not a fan of Second Life - it has never captured my imagination and with three children, two of teenage years, it hasn’t captured their’s either. Clearly,…

This morning on Wired, I read about a new referral bonus for World of Warcraft players who successfully recruit new players. The genius of it? The referral bonus…

Regardons les choses froidement : si on nous avait dit il y a quelques années que des millions de français resteraient scotchés devant un femme qui plaque sa femme en…

The Executive Blogger's Guide to Building a Nest of Blogs, Wikis & RSS.

The Executive Blogger's Guide to Building a Nest of Blogs, Wikis & RSS.

I hate using the phrase “pitching bloggers” ‘cuz it sets my teeth on edge and I think creates a negative perception from the get-go…but for lack of a better phrase,…