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Though it may not rank with sleep, shelter and Starbucks among life's staples, entertainment has arguably more vital purposes—to inspire, to enlighten, to enrich our lives. More than a welcome diversion (indeed, for some, a total obsession), entertainment means connection—with gifted performers, with the magicians behind the scenes, with the vivid ideas and emotions they so skillfully awaken in us.
Ogilvy PR's Entertainment practice, led by its Beverly Hills-based subsidiary B|W|R Public Relations, knows how to elevate the impact of film, TV, music and comedy—and the people who make them possible. We also know how companies and charities can use entertainment to get the attention of highly specific audiences.
Driving the Hollywood dream machine
From Britney to J Lo, Ozzy to Snoop, Brad to Ashton, Renée to Reese, Chris Rock to The Rock, our performing artists reached the top of the A-list through talent, tenacity and yes, a sprinkle of publicity dust. We work hard to present them in the best possible light. We nurture young talent and keep established stars burning brightly. We escort them down the red carpet with the attentive care of a school dance chaperon.
Our service-intensive approach has benefited a variety of entertainment clients, including production companies like 19 Entertainment ("American Idol"), television networks like E! and stage shows like "Blue Man Group in Las Vegas."
Often, our solutions are as creative as the industry we serve—from persuading former President Jimmy Carter to record a Habitat for Humanity PSA on the set of "Home Improvement" to hosting a cemetery press conference for the DVD release of horror classics from Universal Studios.
Hitch your message to a star
While publicizing Hollywood award shows, parties and other swanky events where the glitterati come to be seen, Ogilvy PR's Entertainment practice can also deliver star power to corporate clients. Celebrity endorsements and attendance at your events—from hotel openings to consumer product launches—can propel news appeal beyond black-and-white business pages into colorful entertainment columns and TV coverage.
The end result? A great first impression with lots of buzz. "This must be a cool place—Jack Black and Jennifer Garner went to the grand opening!"
Ogilvy PR's Entertainment practice may shine brightest, however, when working on behalf of non-profit groups. In raising funds and awareness, nothing beats the power of celebrity. For over 25 years we've leveraged that asset on behalf of countless organizations benefiting women and children, battling diseases, and championing the environment, civil liberties and other worthwhile causes.
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Case Study: B|W|R Pitches Series to Fox |
